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Nov 2023
25m 14s

Coca-Cola’s Mega Marketing Transformatio...

THE ECONOMIC TIMES
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Yesterday
India's Medical Tourism Slips Off the Table
India's medical tourism industry is in a quiet downturn. Foreign patient arrivals have fallen roughly a third since 2019 from nearly 700,000 visitors to around 500,000 dragged down by strained ties with Bangladesh, visa processing times stretching up to 60 days, and aggressive co ... Show More
17m 9s
Apr 19
ET Deep Dive: The Van That Ate the SUV
India's wealthy are quietly trading flash for function. The luxury MPV — long dismissed as a hotel shuttle or family hauler — has become the unlikely status symbol of the country's new-money elite. Founders close funding rounds from reclining rear seats. Executives hold confident ... Show More
8m 51s
Apr 17
The Delimitation Trap
The government has just hit the ultimate political reset button, and the electoral math is ruthless. By tethering the historic 33% Women’s Reservation Bill to a sweeping 50% flat increase in parliamentary seats via the Delimitation exercise, the ruling dispensation is drawing up ... Show More
19m 51s
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