episode-header-image

Nov 2023

25m 14s

Coca-Cola’s Mega Marketing Transformatio...

THE ECONOMIC TIMES

About this episode

Up next

AI Has Entered the Classroom. And Your Child's Mind.

What if AI companions are inserting themselves between children and the very people meant to guide them? In this episode of The Morning Brief, host Anirban Chowdhury speaks to Dr. Sonia Livingstone, Professor of Social Psychology, Department of Media and Communications, The Londo ... Show More

Stuart Russell and Yoshua Bengio on Why AI Could Make us Irrelevant, then Extinct

The existential alignment problem sits at the heart of the AI revolution — and the consequences of getting it wrong could be irreversible. What happens when superintelligent systems pursue fixed objectives that don’t fully capture human values? How do we govern machines that may ... Show More

Arvind Krishna: Cutting Through the AI Noise

In a wide-ranging conversation with host Surabhi Agarwal, IBM's chairman, president and CEO Arvind Krishna addresses the questions every technology leader and IT professional in India is wrestling with right now. He pushes back on AI doomsday narratives for software services, mak ... Show More

Recommended Episodes

A Coke Can. A Chemist. And The Chinese Government.

Bloomberg reporters Drake Bennett and Jordan Robertson join this episode to tell the wild, winding tale of Shannon You, a chemist once employed by Coca-Cola who was also in the business of stealing trade secrets–and attempting to take them to China. Read more: The Plot to Steal t ... Show More

Crystal Pepsi: It's Clear This Ain't Working with Dulcé Sloan | 10

<p>When you think of health and wellness, do you think…clear soda? One Pepsi executive in the 90s was determined to capitalize on the healthier soda trend by releasing Crystal Pepsi, a clear, caffeine-free, lower calorie soda with the same great taste of regular Pepsi. The only i ... Show More

Coke vs Pepsi - No Sacred Cows | 5

<p>With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is ... Show More

Coke vs Pepsi - The Imitator's Revenge | 4

<p>Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once a ... Show More

PepsiCo’s New Healthy Diet: More Potato Chips and Soda

For years, big food and beverage companies like PepsiCo leaned hard into launching new, healthy food products. But recently, PepsiCo has decided to double down on its flagship chips and soda and is looking to make those products healthier. WSJ's Jennifer Maloney explains what it ... Show More

Coca-Cola vs Pepsi - Rien n’est sacré | 5

Avec le Pepsi Challenge sous le feu de Coca-Cola, Pepsi a besoin d’une nouvelle campagne publicitaire. L’entreprise fait alors appel à Michael Jackson, la plus grande pop star du monde. Pendant ce temps, Coca-Cola a un nouveau directeur général, qui est convaincu que la formule p ... Show More

Coca-Cola vs Pepsi - La vengeance de l’imitateur | 4

Avec le baby-boom, les consommateurs de Coca-Cola sont balayés par une nouvelle génération : la génération Pepsi ! Les campagnes de publicité, inventives et fraiches de Pepsi font de l'ombre à Coca. Mais, à cause d'un problème d'avion, un publicitaire va trouver, en Irlande, l'in ... Show More