If tomorrow you had to start something new, what route would you go down? What type of business would it be? What assets would you leverage? A listen to the My First Million podcast got us thinking about what we would do if we had to start a digital marketing based business from scratch, and what lessons we've learnt that we could take and implement to help ... Show More
Apr 20
The Changing Customer Journey in an AI-First World - Insights from Adobe Enterprise's CMO
As AI rapidly reshapes how customers discover, evaluate, and engage with brands, marketers are being forced to rethink the fundamentals of the customer journey. In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, t ... Show More
22 m
Apr 9
Practical Video Marketing - How to Make Video More Human, More Useful and More Effective
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Kendall Breitman from Riverside for a practical conversation about how marketers can use video without needing a full production team, a huge budget or a complicated workflow. Together, they explore why ... Show More
27m 56s
Apr 7
Eight Psychology Experiments for Marketers
What happens when you combine practical digital marketing experience with behavioural science? In this episode, Daniel Rowles is joined by Phil Agnew, host of the Nudge podcast and a specialist in behavioural science, to explore eight psychology experiments and principles that ca ... Show More
45m 6s
Mar 2022
Great Startup Ideas, Bad Businesses
I sent out a tweet asking my followers: "what’s a startup idea that sounds great in theory but would be a shitty business?” 1,600 likes and 700 responses later, I'm running some of your ideas through the gauntlet and walking you through how I analyze and form business ideas. Chec ... Show More
15m 52s