If your product has a level of seasonality or occasion, then this is an episode for you. In the winter months, ice cream sales drop by up to 50% in the UK. But there are markets with harsh winters where sales don’t drop at all. So it’s not simply an issue of climate, but of behavior. We hear about what influences that behavior and the role of mental and phy ... Show More
Aug 12
Live from BarkleyOKRP in Kansas City
We venture into the heartland to hear about the amazing work being done in Kansas City - Burger King, Frontier Airlines, Wendy's, Hills Pet Foods, Coco-Cola, and the Kanas City Chiefs. I'm joined by KC Chiefs CMO, Lara Krug, Jeremy Cline of Ryan Reynold's agency, Maximum Effort, ... Show More
48m 38s
Mar 2024
Turns out we don’t scream for ice cream
The ice cream business is pretty chilly these days. Consumer goods giant Unilever announced this week that it’s going to spin off its ice cream business, which includes familiar names like Ben & Jerry’s, Popsicle and Klondike. The industry is dealing with declining demand, so how ... Show More
8m 20s
May 2022
Encore: Häagen-Dazs vs Ben & Jerry's | Ice Cream Castle | 2
It's 1958 and in New York City, Reuben Mattus is under fire. The big dairies are crushing his family's ice cream business and shutting him out of supermarkets. Desperate, he imagines a new, luxury ice cream with an eye-popping price tag. He calls it Häagen-Dazs and it's going to ... Show More
27m 36s