It's the year 2000 and Ben & Jerry's is under new ownership. But as promises that were made before the sale get broken, employees wonder if the brand's values can survive the new regime. Meanwhile, Häagen-Dazs finds itself wrestling with how to move with the times while staying true to the brand's values. But while the super-premium brands are soul searc ... Show More
Jun 2022
Best of Business Wars Daily | Wardrobe Changes | 8
Big fashion brands are trying to diversify their customer base, and also lure consumers to tailored in-person shopping experiences — but it doesn't always go as planned. On this episode, we're joined by Alana Hope Levinson, a freelance culture writer and editor and host of the we ... Show More
40m 26s
May 2023
Ben & Jerry's vs Häagen-Dazs | L’âge de glaces | 1
Dans les années 1970, deux amis, Ben Cohen et Jerry Greefield décident de devenir glaciers et d’ouvrir ensemble une boutique, dans le Vermont. Au départ, c’est presque une blague : ces deux hippies gourmands veulent juste s’amuser à faire des crèmes glacées à leur goût.Mais au fu ... Show More
25m 24s