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May 2022
27m 36s

Encore: Häagen-Dazs vs Ben & Jerry's | I...

Wondery
About this episode

It's 1958 and in New York City, Reuben Mattus is under fire. The big dairies are crushing his family's ice cream business and shutting him out of supermarkets. Desperate, he imagines a new, luxury ice cream with an eye-popping price tag. He calls it Häagen-Dazs and it's going to give his foes the chills.


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