We are living in tumultuous times, we are facing some of the biggest challenges ever as a species, and as individual countries, organisations and people.

And despite the huge incentives to come together to work through these problems, we are in a lot of ways more divided than ever before.

Many speakers today are talking on some of these big topics and wicked problems, looking to shift audience perspectives and inspire them to get into action and make positive change happen.

To achieve this, conventional wisdom has suggested that we need to incentivise people to make a change by tapping into material desires because that is what society is geared to admire and aspire to.

But what if that isn’t true, what if there are more powerful levers to pull to effect change?

My guest, Ruth Taylor, is going to share another perspective on drivers for change that will help you share your message with more power and impact.

Ruth has worked in the field of social and environmental change for close to 15 years. She is driven by the question of how more people can be encouraged to think, feel and act differently when it comes to the multiple and interconnected challenges we are experiencing globally.

Currently, Ruth splits her time between working for the Common Cause Foundation, a small not-for-project working to rebalance the values we see championed in our cultures, and as a freelance narrative strategist, supporting a range of different organisations from NGOs to cultural institutions to consider how their work could help shift harmful narratives towards more regenerative and just alternatives. Ruth also loves to write and her work can be found on Medium.

I know you are going to get a lot of food for thought here, so listen up!

What you’ll discover:

Ruth’s journey into social change.
What ‘narrative change’ is all about.
How the common cause foundation came into being.
The distinction between intrinsic and extrinsic values
Why leveraging intrinsic values is more powerful than extrinsic values.
How you should use intrinsic value led messaging to grab attention in the corporate world.
What ‘woke’ capitalism is and whether it’s a good thing.
Tips for speakers to make their message more transformational.
The values 101 training course and what you can do next.

All things Ruth:

https://medium.com/common-cause/this-barbie-wants-narrative-change-cd5693535889

https://ruthtaylordotorg.files.wordpress.com/2022/01/transforming-narrative-waters.pdf

https://www.tickettailor.com/events/commoncausefoundation

https://commoncausefoundation.org

Books & Resources*:

Parable of the Sower by Octavia E. Butler

Parable of the Talents by Octavia E. Butler

Hope in the Dark by Rebecca Solnit

Resources:

Six Steps to a Profitable Talk Workshop

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

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The True Levers You Need to Pull for Pos...