Elaine Richards, 37signals' Chief Operating Officer, shakes things up by flipping the script on host, Kimberly Rhodes. They discuss the behind-the-scenes work of producing the REWORK podcast and selecting topics that resonate with the audience. They even dive into Kimberly's background in podcasting and how the podcast has changed over time.
Key Takeaways:
01:41 - It all started for Kimberly with an event industry podcast
05:19 - The process of creating and reviewing the final product
10:41 - Expanding episodes from audio-only to adding video
12:00 - Creating the video set
14:01 - Broadening podcast content beyond the REWORK essays
19:15 - Not all episode ideas make it to air
20:58 - Evaluating the podcast stats
22:22 - The most popular REWORK Podcast themes and episodes
Podcasting Tools we use:
Podcast Recording – SquadCast
Podcast Hosting – Buzzsprout
Transcripts and Captions – Rev
Social Clips – Opus Clip
Episode Mentions:
David Heinemeier Hansson’s HEY World blog
How We Work: Fewer Meetings, More Check-Ins
Ask the Founders: Live Q&A with Jason Fried & David Heinemeier Hansson
Additional Links & Resources:
Books by 37signals