It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuadi ... Show More
Yesterday
Can balsamic vinegar make beer better?
In 2007, two Harvard researchers added a splash of balsamic vinegar to beer. When drinkers knew the beer contained vinegar, they hated it. But when the researchers told them “this is our MIT brew," the majority loved it. The study reveals the secrets behind marketing. On today’s ... Show More
28m 35s
Apr 2024
438. The Moonwalkers, with Tom Hanks
“We choose to go to the Moon. We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard…”
In his speech at Rice University, Texas, in September 1962, President John F. Kennedy reaffirmed America's commitment to an ext ... Show More
1h 8m
May 2022
S2 Ep8: Lights, Camera, Moon Landing!
When Neil Armstrong touched down and said “That’s one small step for man, one giant leap for mankind,” he meant it, right? The 1969 moon landing was a long-awaited event that brought the world together and the United States across the Space Race finish line. But, as with any hist ... Show More
32m 30s
Dec 2024
Martin Wolf interviews Mariana Mazzucato: Can the state innovate?
<p>In 1962, then US president John F Kennedy committed his nation to reaching the Moon before the decade was up. It was a huge undertaking, but one that ultimately succeeded, and also produced technologies such as camera phones and baby formula along the way. But have governments ... Show More
31m 19s
Jun 2020
Encore: The Space Race | Photo Finish | 4
JFK said that nothing in the 1960s was "...more impressive to mankind, or more important for the long-range exploration of space..." than getting a man to the moon and back safely. As the Apollo 11 flight neared, the entire nation waited, enraptured. But back in the USSR, the Sov ... Show More
39m 45s