I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.

(00:00) - Intro
(03:23) - Facebook funnel's story
(08:46) - The difference between a funnel business approach and a real business
(10:24) - The importance of the backend in a business
(16:27) - The weaknesses of the influencer model
(21:18) - The 5 Lightbulbs Framework
(28:00) - How to implement the framework
(32:59) - What is a good argument to sell your product?
(39:18) - How to spot the right claim?
(44:03) - The claim-proof model
(54:05) - Summary
(56:04) - Billy's top 3 resources

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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Funnels Don't Build Businesses: Here's W...