3e:T53a,TikTok has turned the traditional music industry on its head. Users on the platform are dictating hits before they reach the charts and revolutionizing the way artists are discovered. But what happens to the creative process when "going viral” takes center stage? This week, Audie talks with songwriter Kaydence and Hip-hop artist Armani White about the TikTok-ification of music, hooking listeners, and what works — and doesn’t — in the never-ending quest to make a good song. Plus, how is TikTok changing the way we listen to music? Music industry expert and consultant Tatiana Cirisano weighs in. Kaydence is a two-time Grammy-Award winning songwriter and artist who has written songs for Ariana Grande, Brandy, Beyoncé, Jennifer Lopez and ZAYN, among others. Armani White is a rapper known for his N.O.R.E.-sampling viral hit, “Billie Eilish.” which first made waves on TikTok in 2022. Since then, he has signed with Def Jam Records and released his second EP, Road to CASABLANCO. in May. Tatiana Cirisano is a senior music industry analyst and consultant at MIDiA, where she specializes in emerging consumer trends and the intersection of music and technology. To learn more about how CNN protects listener privacy, visit cnn.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices3f:T4dc,

Halsey's throwing a self-proclaimed TikTok tantrum! The pop star shared a video complaining about pressure from their label, Capitol Records. Capitol wants Halsey to create a viral moment on the Tok, but she just wants to get their song out. And she's not the only music artist claiming to be pushed into creating viral vids. Stars FKA Twigs and Florence and the Machine have also confirmed a TikTok demand from their labels. But Halsey's post is getting lots of attention. So...Was this the plan all along?

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40:T467,TikTok music has emerged as a cultural phenomenon, transforming the way we discover and engage with music. The popular social media platform has become a breeding ground for viral trends and catchy tunes, giving rise to a new era of music consumption. With its short-form videos and seamless integration of music, TikTok has catapulted numerous songs and artists to mainstream success. The platform's algorithm-driven "For You" page ensures that a diverse range of genres and artists can find an audience, democratizing the music industry in unprecedented ways. TikTok challenges and dances have become synonymous with chart-topping hits, creating a symbiotic relationship between creators, influencers, and musicians. As a result, TikTok has not only revolutionized the way we experience music but has also played a pivotal role in shaping popular culture and defining the sound of a generation.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5782629/advertisement Learn more about your ad choices. Visit megaphone.fm/adchoices41:T483,TikTok music has emerged as a powerful cultural phenomenon, capturing the attention and imagination of millions around the world. With its addictive and easily digestible format, TikTok has become a breeding ground for viral music trends and catchy hooks. The platform has propelled numerous songs and artists to global stardom, providing a new avenue for

So your song went viral on TikTok. What’...