#357 - CTA Psychology: What You Need To ...

In this episode, Jack and Jeremy discuss strategies for crafting effective cold outreach emails. They explore the concept of using a high-commitment request followed by a lower-commitment one to increase your chances of getting a positive response. They also delve into the importance of testing different variations of your call to action (CTA) to optimize your outreach campaigns.

Key Topics Discussed:

• The door-in-the-face technique
• Applying the door-in-the-face technique to cold outreach
• Different variations of CTA
• testing the order and format of CTAs
• Testing is Key

To learn more about crafting the perfect cold outreach email, check out the course at https://course.quickmail.io/

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