logo
episode-header-image
May 2024
56m 23s

This Dude is Building a Billion Dollar B...

BRYAN ELLIOTT
About this episode

Recent college grad Sean Riley noticed that his Animal House-style apartment full of dudes needed some help with hygiene. It wasn't like there wasn't enough toilet paper -- it was the fact that some (okay most) dudes needed a lot more help keeping that undercarriage clean after they did their business.

Some dudes used bought baby wipes but that didn't seem to fit and that sparked the idea for a grown up hygienic product strong enough and made just for men and Dude Wipes was born.

Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip

Want to watch the video version of Behind the Brand?
http://bit.ly/GetBehindtheBrand

Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott

Connect with me personally on social media:

Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott

See my film and commercial production work here:
http://bit.ly/thegoodbrainwork

For business inquiries: producer@thegoodbrain.com

Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out

Special Thanks to our Sponsor WeWork!

W
ith WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand

Special Thanks to our Sponsor WHOOP!


Use my special link and get a great deal on a new WHOOP 4.0.

WEAR IT ANY-WEAR

Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.

WAKE UP AT THE OPTIMAL TIME

Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.

MONITOR YOUR HEALTH

A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.

GET MORE ACCURATE DATA

5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.

TRACK METRICS 24/7

Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.


Support the Show.

Up next
Aug 17
7 Tips on Outlasting Your Competition, From Serial Entrepreneur Jesse Itzler
In both business and life, endurance, not speed, is of the utmost importance. Jesse Itzler's first book was rejected by 15 publishers before number 16 gave him a shot. 30 is how many years Jesse’s been running races without winning a single win. And 100 is roughly how many miles ... Show More
35m 49s
May 7
This is why your website sucks--AND HOW TO FIX IT.
Nir Zohar, President & COO of Wix, is not your typical tech bro from Silicon Valley. After doing 3 years of mandatory military service in his home country of Israel, his skills were noticed and he was asked to extend his term to 6 years where he spent time on small vessel ship he ... Show More
1h 7m
Apr 2025
Zero to $100 Million | Kent Yoshimura's 10-year Neuro overnight success story
Kentaro Yoshimura and his business partner Ryan Chen built Neuro from zero to nearly $100 million in just ten short years. This is just part of the story... Check out Neuro here: https://neurogum.com/Support the show 
1h 10m
Recommended Episodes
Aug 2024
Chris Voss: #1 Secret Formula FBI Negotiators Use To Always Get What They Want & 4 Ways to Apply These Tactics to Your Life
What's a simple negotiation trick you can try today? How can you get better at persuading others? Today, Jay welcomes former FBI lead international kidnapping negotiator and author of "Never Split the Difference", Chris Voss. He is renowned for his innovative negotiation strategi ... Show More
1h 39m
Aug 2024
How to Negotiate the RIGHT Way with Chris Voss
Master the Art of Negotiation with FBI Hostage Negotiator, Chris Voss! This week, I’m incredibly excited to bring you an episode that’s all about mastering one of the most crucial skills you can have – negotiation. And who better to learn from than the legendary Chris Voss, a for ... Show More
59m 20s
May 10
How One Question Can Transform Your Negotiation Results
Trust is your most valuable currency in negotiation — and most professionals waste it. In this episode, Keld Jensen, a globally recognized negotiation expert and author of 26 books, reveals why trust is more powerful than any contract. He explains why negotiating without first al ... Show More
38m 7s
Jul 2019
Ep47 - Chris Voss: "Never Split the Difference"
Everything we’ve previously been taught about negotiation is wrong: people are not rational; there is no such thing as ‘fair’; compromise is the worst thing you can do; the real art of negotiation lies in mastering the intricacies of No, not Yes. These surprising tactics—which ra ... Show More
52m 43s
Aug 2024
Masterclass in Negotiation: Insights from the Best in the Business - Highlight reel
In this compelling episode of "Negotiate Anything," host Kwame Christian dives deep into the art and science of negotiation with renowned experts William Ury, Christopher "Chris" Voss, Ed Brodow, Greg Williams, and Sheila Heen. The discussion spans a variety of topics including t ... Show More
50m 10s
Feb 2025
E077 - FBI Negotiator Reveals How To Read Anyone In 32 Seconds | Chris Voss
Negotiation is often depicted in movies as tense, dramatic showdowns, won through aggressive tactics and mind games. But Chris Voss, former FBI hostage negotiator and author of Never Split the Difference, joins us to dispel these myths and reveal what truly works.Real negotiation ... Show More
1h 21m
Sep 2024
Negotiation Expert: You’re LOSING Because You Can’t Communicate (ft. Chris Voss)
In this exciting episode, Codie sits down with former FBI Negotiator Chris Voss for an in-depth discussion on the art of negotiation and communication. Chris and Codie dive deep on how to negotiate for a larger salary, manage challenging personalities and what the media is not te ... Show More
1h 52m
Nov 2024
The Secret Psychology of Successful Negotiators, with Matt Schultz
#562: More than 90 percent of people who ask to get their credit card annual fee reduced are successful. Yet most people never ask. Why? They assume the answer will be no.Matt Schultz, the author of “Ask Questions, Save Money, Make More,” joins us to explain the psychology and ta ... Show More
1h 17m
Nov 2023
#147: John Lowry—Unlocking the Secrets of Effective Negotiation
Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonuses like the 90-minute audio summary of the bo ... Show More
38m 25s
Sep 2024
Never Split The Difference by Chris Voss (NEW) | Book Summary & Review | Free Audiobook
📝 Show notes (Free Book Summary) / PDF & Cheat Sheet Infographic / 🎧 Free audiobook / 🇩🇪 German / 🇪🇸 Spanish / Unlock the Art of Negotiation with our deep dive into Never Split the Difference by Chris Voss.Read and grow with 300,000 bestselling books on your terms. Start a ... Show More
17m 3s