Impression Volume Vs Quality

Websites face an uncertain future as AI reshapes how people discover content. Anda Gansca, Co-Founder and CEO of Knotch, explains how content intelligence connects digital properties to actual business outcomes. She breaks down why traffic matters less in the AI era, how trust ou ... Show More

Websites are losing traffic in the AI era. Anda Gansca, Co-Founder and CEO of Knotch, an AI-powered content intelligence company, explains what marketers still get wrong about their digital properties. She breaks down why personalization can backfire and tip into the creepy facto ... Show More

AI is reshaping what websites mean for revenue. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelligence for Fortune 1000 companies. She breaks down why personalization built on mediocre training data falls short, how trust outperforms tailoring when audi ... Show More

For performance marketers, having the right creative is essential. That’s why conducting research and pretesting to better understand the consumer are more important than winning awards—and ultimately will be better for the bottom line. In this episode, we’re talking with Rob DeM ... Show More

<p>Dive into today&#39;s podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power soc ... Show More

<p>Today's episode is our special Cannes edition of Marketing for the Now. Where I sit down with friend and amazing marketer Marcel Marcondes, CMO of ABInBev, listen as we discuss the state of the union of relevance in the Ad World. There's so much in here that I know you'll get ... Show More

<p class="p1">Here’s an interview I did where we discussed the decline of the print industry and how the companies in those spaces should navigate the obvious shift to digital. The thing is that it’s not just theory, it’s execution that matters. The issue we’re facing these days ... Show More

<p>Today&#39;s episode of the GaryVEe Audio Experience is a fireside chat I had at Cannes Lions this year with Nicole Parlapiano, the CMO of Tubi. We talk about the current state of marketing and how companies can leverage social media platforms to get qualitative data and make r ... Show More

As Q4 approaches, creative demand becomes one of the biggest challenges for brands looking to scale efficiently. In this episode, Richard Gaffin (Director of Digital Product Strategy at CTC) sits down with Luke Austin (VP of E-Commerce Strategy) to unpack CTC’s new Creative Deman ... Show More

Episode #060 - What’s the real impact of your ad spend? In this episode, Destaney is joined by Alex Juday, SVP at Incremental, to break down the buzzword that’s taking over the space: incrementality. What does it really mean, why ROAS isn’t enough, and how brands can rethink thei ... Show More

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.Evan's guests delve into the concept of q ... Show More

<p>Today's episode is a throwback fireside chat I had in 2020! A lot of businesses have their measurements of success backward. They make a small amount of "high quality" content in hopes that it gets them a high quantity of likes and comments. If you flip the quality and quantit ... Show More

Performance marketing has crowded out brand building. One executive even admitted, "We're great at performance marketing, but our brand sucks." Nike learned this the hard way when they pivoted too hard toward performance and lost what made them famous.This week, Elena, Angela, an ... Show More