Basketball Association is in advanced stages of a new round of media-rights deals. WSJ’s Amol Sharma unpacks why several major media players are jostling for the lucrative rights.

Further Reading:

-NBC Prepares $2.5-Billion-a-Year Bid to Pluck NBA Rights From TNT

-Amazon, YouTube Vie for NBA Streaming Rights as League’s Media Talks Heat Up

Further Listening:

-Why Three Media Giants Are Betting on Sports Streaming

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1d:T5ab,On today's episode, Jason kicks things off with a quick message for the aspiring sports media personalities out there - develop a social media brand. Right NOW. Don't let the old heads convince you that the only way to break into the business is through internships and dead-end media gigs. Later, Jason gets us ready for Selection Sunday by delivering a handful of Best Bets heading into Championship Weekend. March Madness is upon us, and the only thing better than watching 16 straight hours of college hoops is making money while you do it. Finally, sports television and radio host Ashley Nicole Moss swings by to explain why New York Knicks fans should be excited about the future of the franchise, why having a strong social media presence is key to breaking into the sports media business, how she made the transition from child actor to sports media personality, why she absolutely despised the LeBron James-led Miami Heat teams, why Pat Riley is one of the mos

The NBA's Media Rights Are Up for Grabs....