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May 2024
14m 13s

The NBA, the WNBA and the Pro Sports Pay...

The Wall Street Journal
About this episode

When Iowa superstar Caitlin Clark lit up this year’s March Madness basketball tournament and propelled the women’s final to top the men’s in TV viewership, the gap between men’s and women’s sports looked like it might be starting to close. But that’s not the case when it comes to starting salaries. WSJ senior sports reporter Rachel Bachman answers listeners' questions about the economics behind this difference, the future of pay in the WNBA and how we might reframe the conversation about pay equity in professional sports. Annmarie Fertoli hosts.


Further Reading

Wait, Caitlin Clark Is Only Getting Paid $76,000? 

How Nike Won the Battle for Caitlin Clark

NCAA Women Beat Men in Finals’ Ratings for First Time—but Got 99% Less TV Money 

Why NCAA Women Got More Viewers Than the Men But Less TV Money 

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