The NBA has seen its regular season viewership decline over the last several decades, and players routinely conduct load management throughout the season. So the NBA recently announced the addition of a new in-season tournament, and today’s podcast examines why its timing is critical to the league’s new media rights deal. Enjoy!
Ps. I recently launched a sports business community on Microsoft Teams. Join here: https://teams.live.com/l/community/FAAIJe0ERyXmJDuOQw