logo
episode-header-image
May 2019
25m 37s

How ASICS Is Running to Global Markets

RWS
About this episode
In this episode of Globally Speaking, we chat with Alessandra Binazzi, the highly experienced Director of Localization at ASICS Digital, about how localization at ASICS enables people across the world to live better lives through sports and why working towards a common mission can help bridge company cultures. We also talk about the difficult transition from ... Show More
Up next
Jul 15
Cultural Intelligence Series - The CMO view: marketing in a world where AI changes everything
AI has handed marketers speed and scale they've never had before. But is this really a differentiator when everyone has access to the same models? Emma Fisher, VP of Marketing at RWS, and Sal Mohammed, Head of Answer Engine Optimization (AEO) at LangSync and former Googler, join ... Show More
26m 44s
Jul 9
More than words: inside the world of localization testing
In this Globally Speaking episode, we sit down with Anne Lepere and Francesca Filanti, Senior Managers in Testing at RWS, to explore what it really takes to make global products feel native, no matter where in the world they're used. Key topics covered: * Why localization testing ... Show More
33 m
Jun 22
Cultural Intelligence Series – The new rules of global success
"Some brands are really proud - they have thousands and thousands of pages in hundreds of languages. But nobody reads them. Gone are the days when you were translating for the sake of it.” Ben Faes, CEO of RWS, joins the Cultural Intelligence Podcast for a conversation on what’s ... Show More
17m 51s
Recommended Episodes
Oct 2024
How to build an empire
Orlando Ashford is the superstar Chief People Officer for Fanatics, the fast-growing digital sports platform that does everything from sell licensed merchandise to host iGaming and special events. Orlando comes to Anne and Frances to ask how to unify his complex organization’s cu ... Show More
30m 24s
Mar 2020
AEE 1330: Be Assertive for More Success at Work with Global Business Coach Peter Yawitz
Subscribe to the transcripts at https://www.allearsenglish.com/subscribe   Are you involved in the global business world? Do you need to communicate daily with colleagues from a different culture? Do you ever worry that you’re not understanding things correctly in English? Today ... Show More
21m 21s
Sep 2021
AEE 1653: Good Game! How to Size Up the Competition in English
Subscribe to the transcripts at https://www.allearsenglish.com/subscribe   In this episode we answer a listener question - how can we talk about the competition in English? Find out how to do it plus learn why sports are so important for business relationships Learn more about yo ... Show More
19m 2s
Oct 2022
Asma Elbadawi on Adidas, Activism, & Arts - Shared Diversity with Sina Port
How do you become an adidas ambassador? How do you overturn hijab bans in sports? And how can you stay true to your identity, despite all the barriers? In this podcast, we talk about how you can use the power of diversity in your business, branding, and womanhood. In this episode ... Show More
1h 7m
Aug 2025
AI, Sports, and Global Impact: The Engaging.io Story
From breaking into North American professional sports to scaling complex organizations worldwide, Engaging.io has built a reputation for technical depth, honesty, and impact. In this episode, CEO Michelle O'Keeffe dives into AI adoption, why clean data beats hype, the importance ... Show More
21m 11s
Nov 2024
How to Balance High Performance and Employee Well-Being
<p>In today’s episode of the <a href="https://www.linkedin.com/company/hrdleaders/" rel="noopener noreferrer" target="_blank">HR Leaders</a> Podcast, we welcome <a href="https://www.linkedin.com/in/ACoAAAO8cpYBnbGkwRFgzRcpNUBZljFSZ5I6XUk?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3 ... Show More
33m 21s
Aug 2023
Why The Fundamentals Are The Secrets to Success
<p>Every brand dreams of having passionate customers around the world. <a href="https://stockx.com/">StockX</a> has reached that goal, but keeping that customer base happy takes effort, especially as a marketplace for buying and selling popular lifestyle products. In this episode ... Show More
35m 19s
Feb 2024
Sparking Careers at Schneider Electric Services
In this episode of the "Own Your Career, Own Your Future" podcast, we explore the dynamic world of Schneider Electric Services with Alejandra Arbelaez, Senior Vice President for Global Services Commercial, and Florent Nocodie, Services Offer Marketing Manager. Our guests share in ... Show More
25m 28s