Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry.
Sep 22
Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear Empire
Self-funded by beauty creator Desi Perkins, eyewear label DEZI launched with a $2.5 million sell-out day, transforming years of saved brand-deal income into an independent luxury brand. After overcoming early inventory bottlenecks and product setbacks, the company scaled beyond i ... Show More
34m 59s
Sep 15
Bootstrap, Scale, Repeat: Inside Cozy Earth’s Patient Path to Scale
Discover how Cozy Earth built a $100M bedding empire through organic channels, Oprah’s endorsement, and a bootstrapped growth model. For more on Cozy Earth, in show notes, click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
29m 45s
Apr 2019
112: Starting a Business & Pressing Reset on the Skincare Industry w/ Liah Yoo
<p>The beauty and skincare industry thrives on “more”: buy more products, put more on your skin, and – if they don't work – use them more often. Today's guest is Liah Yoo, a beauty influencer and CEO of KraveBeauty: a skincare brand that sells “less”. Through her YouTube channel ... Show More
43m 32s
Jun 2023
Want to grow on TikTok? Emilie Kiser Shares About Building a Community, Content Creation, Working with Brands + Balance
If you are looking to grow on TikTok, but it feels overwhelming, Emilie Kiser is here to help. She shares how building a loyal community is key and takes us on her journey from being a mom to a full-time content creator. Emilie shares her experiences and the unexpected opportunit ... Show More
42m 32s
<p>Wondering how to build a scalable business with YouTube? Looking for a proven model that turns followers into customers? To discover how to create a YouTube community that people will invest in, I interview Danie Jay.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> ... Show More
<p>Want to elevate your social media marketing? Looking for a strategy that forges connections and builds genuine community? To explore social posting strategy, I interview Katie Brinkley.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https://katie ... Show More
<p>Want to develop a loyal and engaged following on Facebook? Wondering what types of content develop community? To discover how to develop communities with Facebook, I interview Mari Smith.</p><p> </p><p> </p><p><strong>Guest</strong>:<strong> </strong><a href="https:/ ... Show More
<p>Need to grow substantial YouTube reach? Wondering what’s working in 2024? To explore creating viral reach on YouTube, I interview Liz Germain.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https://www.vidfluence.com/" rel="noopener noreferrer" t ... Show More
<p>Want to grow your business? Wondering how to create videos that position you as a relatable authority? To discover how to use video to connect with your target audience, I interview Virginia Kerr.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="ht ... Show More
