If you're looking for a marketing strategy to grow your SaaS business, SaaStr's very own Jason Lemkin has five things you can do today, this week, or this month that always work.
And the great news is that almost everything costs little to no money.
Most SaaS companies need to spend more on marketing. To save money, many freeze marketing spend, which is cool for a few months, but if it becomes the norm, they won't have enough pipeline for the rest of the year.
No matter what, you need to do more marketing in the back half of this year. If you don't, your teams are going to starve. As the saying goes, "You can't cut your way to growth."
While many of these ideas seem basic, they aren't done enough. Instead of tackling all five strategies simultaneously, do just one thing better, and you'll get more leads.
This episode is the second half of Jason's Workshop Wednesday session. You can listen to the first half in Episode 652. You can watch the full session here: https://www.youtube.com/live/vc0nITbOlos?feature=share
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