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Apr 2024
20m 18s

Optimizing Media Buying In Privacy First...

I Hear Everything
About this episode

Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. With privacy regulation changes like GDPR, CCPA, and the departure of third-party cookies, marketers are becoming anxious. However, now is the time for marketers to reduce their reliance on platforms and build out a robust first-party data strategy. Today, Rohit discusses optimizing media buying in the privacy-first era. Show Notes

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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