In the noisy world of digital marketing, what can catapult a brand to "genius" status?
Suzanne Schwartz, Senior Director Analyst in the Gartner for Marketing Leaders practice, delves into the findings of our annual Genius Brands report, which benchmarks the digital marketing performance of brands across industries. This year's report emphasizes the importance of investing in people and processes over technology, maintaining robust brand governance and prioritizing customer touchpoints. The 36 brands featured outperform their peers by leveraging data science, machine learning and generative AI to create impactful marketing.
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