logo
episode-header-image
Aug 2018
33m 43s

115: 4 Super Advanced Google Ads Tips

Chris Schaeffer, Certified Google Ads Specialist
About this episode

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ 

Wow, yes, okay. The Paid Search Podcast is back in the saddle for another week of Google Ads talk. This week we kick off the show with another update about the mobile app placement exclusion on display campaigns. Then we get into our 4 super advanced Google Ads tips. We hope you enjoy the episode, and thanks for listening! 

Google to yank advertisers’ option to exclude all mobile apps from display campaigns - https://searchengineland.com/action-needed-if-youre-using-adsenseformobileapps-com-to-exclude-apps-from-google-display-campaigns-303080 

On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! 

Chris Schaeffer - http://www.chrisschaeffer.com/ 

Rothman PPC - https://rothmanppc.com/ AdWords Resources - https://paidsearchpodcast.com/resources/ 

Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2

Up next
Today
Answering Your Questions About Google Ads (Episode 477)
Let's talk about brand keywords and why they are the most dangerous and most abused traffic in Google Ads. We're answering emails from listeners today and we've got some good ones! From bid strategies to search campaigns to performance max we cover it all in this week's episode a ... Show More
35m 32s
Aug 18
The Right Way to Use Audiences (Episode 476)
What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discusses the right way to use audiences in Google Ads. If you aren't using audiences ... Show More
33m 2s
Aug 11
When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475)
There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks about how to avoid scammers and a very important issue around Google Ads automat ... Show More
34m 39s
Recommended Episodes
Aug 2024
Inside Google Ads: Metrics That Matter
Today, we're featuring a full sample episode of Inside Google Ads — the fantastic, information-packed podcast hosted by our own Google Ads correspondent Jyll Saskin Gales.Jill worked at Google Ads for six years, so you're getting the straight goods — not only from someone ... Show More
16m 11s
Jul 14
MBA2650 Extended Interview: Aaron Young - How The #1 Google Ads YouTuber Runs His Google Ads
Curious about how to actually get Google Ads to work for your business—without wasting your budget or waiting forever for results? Not sure where to start, or why your current ads aren’t converting? If you’ve ever felt stuck or overwhelmed by Google Ads, this interview is exactly ... Show More
1h 4m
Mar 2024
🚯 You'll Never Delete a YouTube Video Again
It's not a rumour, it's official now: Deleting videos from your brand's YouTube channel can hurt your reach. And now we know why. Also: A study finds half of Google ads are being pushed down by a new content block designed to keep people away from your web site. And I ... Show More
12m 7s
Aug 2024
All Your Ads Are Belong to Us
Zuckerberg is coming for your ads — and he wants your hands off the steering wheel. The ad business is still growing, just a lot slower than before. TikTok has a new app marketplace for small businesses. And paging dr. tweets — emergency emergency! Links to today's stories Ra ... Show More
6m 49s
Jan 2025
What 2025 Holds for Google Ads and AI
Today, our Google Ads correspondent Jyll Saskin Gales tells us what’s in store for Google Ads in the coming year..📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO PREMIUM!Get these exclusive ... Show More
11m 7s
Aug 2024
The Case of the Missing $16M Google Ad Credit
An apparent glitch promises advertisers millions in Google ad credits. The glitch is fixed, but could Google be on the hook? Also: A report says Google broke its own ad policies for a big budget advertiser. A new way to avoid Facebook jail. And how to sponsor entire LinkedIn news ... Show More
9m 16s
Oct 2024
Ads on Autopilot
Will Meta’s new automation tools bring chaos to ad campaigns? Everything is up in the world of podcasts ads. And a sad farewell to one of the Internet’s OG mobile apps..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Maker ... Show More
13m 58s
Mar 2024
Oh FFS, Meta Is Hallucinating Return Policies Now
Is it a bug or a feature? Meta's AI is hallucinating return policies now. Plus: TikTok's anti-ban campaign appears to have backfired. Why do women make up a majority of marketing roles, but a fraction of visibility in ads? And Google's change to negative country targe ... Show More
11m 47s
Jan 2025
Google Ads Conversion Tracking Problems & How to Deal With Them - Part 2
Dive into the challenges of tracking Google Ads conversions and how to deal with them in this episode of Curry, Cheese, and Vegemite. Our Google Ads Aficionados talk about the common issues with conversion tracking and one unique issue Usama recently encountered. They then discus ... Show More
11m 10s
Jul 2024
Inside the Slow Crumbling of the 'Google Network'
The untold story behind the slow decline of Google network revenue. Reddit launches Lead Gen Ads. A massive acquisition in the influencer marketing space. And Elon Musk is siphoning your brand's content for fun and profit; we'll tell you how to turn off the tap. Links to ... Show More
6m 5s