Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how to make the most of your marketing dollar.
_________________________
So, you’ve just placed a Google ad, written a social post, or sent out a newsletter. Then, you sit back ... Show More
Nov 2023
The Anatomy of an Annual Plan || Top KPIs for Law Firm Growth
Where is your law firm headed in the next year? We know you want to improve your business, and here’s how! Later, a good plan relies on good data. Gyi and Conrad discuss the most important KPIs for your firm.
-----------
You want growth for your law firm, so what’s your plan? Gy ... Show More
39m 23s
Apr 2024
What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and ... Show More
41m 10s
Apr 2025
The MAJOR Meta Advantage+ Changes You Must Know
Meta’s at it again—major changes are rolling out inside the ad platform, and if you're not adapting, you're already behind. In this fast-paced episode, Ralph Burns and Lauren Petrullo rip into the new developments around Advantage+ campaigns on Meta. No fluff, no filler—just hard ... Show More
23m 39s
Jul 2024
SEO Marketing in 2024: Authorship v. Expertise
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies.
-----
Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s a ... Show More
28m 49s