Kat Bruce is an eco-entrepreneur who founded NatureMetrics, one of the world's leading nature technology companies measuring the very tiny traces of DNA that organisms leave in the air, water and soil. She’s also a former jungle explorer who has undertaken expeditions in the Amazon, working in research stations, riding down tributaries on balsa rafts she’s made herself. She shares how such experiences have helped her to be a better leader: to be reflective to find new solutions, to understand different people’s unique roles in a team, and to make tough choices quickly. She also shares the potential environmental DNA provides, and why more leaders than ever are understanding the need to leverage data in new ways to tackle their environmental impacts. This episode was recorded at the Sustainable Development Impact Meeting in the World Economic Forum's New York City office during UN Week September 2023.