Marketing agencies say trust is disappearing in their client relationships and client CEOs are partially to blame. Also: Some updates for Google media buyers, and why is YouTube letting any random person edit your brand video captions? Trust me. You actually want this.
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Jan 2025
The Truth About Agency Models
41% of agencies bill by the hour, but only 24% of marketers prefer this model. As AI reshapes marketing, traditional agency structures are cracking. So what comes next?<br /><br />This week, Elena and Rob tackle the evolving agency landscape. They explore why the term "agency" mi ... Show More
30m 41s
Aug 2025
Don't Make These Client Management Mistakes! (Hidden Relationship Killers Revealed)
Are you making critical client management mistakes that are costing you trust and retention? In this video, our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, reveal the HUGE errors digital marketers and Google Ads agencies often make: lack of ownersh ... Show More
8m 21s
Apr 2023
The Danger of Digital Marketing Dependence
As a marketer, what is the danger of relying too heavily on digital advertising? Angela Voss, Rob DeMars, and Elena Hengel tackle this question in the first-ever episode of The Marketing Architects. Too many businesses are facing the consequences of an overreliance on digital adv ... Show More
21m 37s
Dec 2024
Why Legacy Brands Are Falling Behind
Agency Partnerships Manager at TikTok, Taylor Roy, delves into the topic of agency partnerships and brand collaborations in the digital marketing landscape. In this episode, Taylor shares her perspectives on why legacy brands are falling behind and the evolution of marketing and ... Show More
26m 40s
