Marketers, we have trust issues! A Organic Growth Marketing report just found that:55% of respondents agree that “B2B content looks and feels the same.” 60% of respondents trust third-party content over corporate websites/companies. B2B companies came in last place on the list of “most trusted sources for B2B content.”
On this episode, Benji, Alli, and Brent discuss this report and what it means for your strategy heading into 2024.