logo
episode-header-image
Mar 2024
41m 28s

Unlocking a Truly Unique Niched Opportun...

Chris Ducker
About this episode

Ash Borland is a Mortgage Marketing Consultant, who has leveraged his expertise to become a recognizable figure in his niche. In this episode, Chris and Ash discuss the pivotal moments in Ash's career, the strategies he’s employed to gain visibility and scale his business, and the importance of building a personal brand.

Ash talks about his approach to content creation, managing ADHD in his professional life, as well as his future plans for increasing his prices, the challenges and strategies of scaling a 1:1 business model and the potential of partnerships for further growth.

Your Personal Invitation

Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

Episode Timestamps

  • [03:24] - Transitioning from Mortgage Broker to Marketing Coach
  • [05:31] - The 3G Moment: Recognizing the Opportunity
  • [06:39] - The Power of Personal Branding
  • [07:35] - The Evolution of Platforms and Strategies
  • [12:06] - The Journey to Financial Freedom
  • [21:28] - Strategic Partnerships and Scaling
  • [23:51]  - Work-Life Balance and Personal Routines
  • [30:28] - Content Creation Strategies
  • [35:47] - Chris' Coaching Corner: Scaling and Diversifying

Essential Learning Points From This Episode

  • The power of niching down and going all in
  • How to recognise there’s a bigger opportunity available
  • Ash’s 1-hour content creation approach
  • How to continue scaling a one-man band

Important Links & Mentions From This Episode 


Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking 60-seconds to leave an honest review and rating for the podcast on Apple, they’re extremely helpful when it comes to the ranking of the show and you can bet that we read every single one of them personally!

Up next
Aug 2024
Transforming a Side Hustle into a Six-Figure Business with Steph Turton
Steph Turton is a content creator and prolific YouTuber with over 100,000 subscribers. She first started her business, Handbagholic, as a side hustle which has now turned into a full-time 6-figure business. In this episode, Chris and Steph discuss the challenges, strategies, and ... Show More
41m 23s
Aug 2024
Building a Personal Brand Using Words with Delia Monk
Delia Monk is a sales copywriter and positioning expert for coaches, creatives and consultants. In this episode, Chris and Delia discuss how Delia’s previous travel business was impacted by the pandemic, and how she decided to use her writing skills and develop a career as a prof ... Show More
29m 20s
Aug 2024
The Journey to Becoming a Confident & Positive Disruptor with Advita Patel
Advita Patel is the Founder of CommsRebel, where she helps organizations cultivate inclusive cultures through effective communications so all colleagues can belong and thrive in their work. She is also an author, podcaster, confidence coach and president of the Chartered Institut ... Show More
37m 32s
Recommended Episodes
Jun 6
Episode 773: Digital CEO Success Story: How a Working Mom Niched Down to 3X Her Business Making 300K in the first 6 Months of 2025 - Eliza Kingsford's BBD Success Story
Ever feel like you're speaking a different language when trying to market your incredible skills? Or maybe you're an expert who secretly wonders how to truly niche down without shutting yourself off? Get ready to be inspired! In this episode, Jenni hangs out with another amazing ... Show More
1h 30m
May 2023
995: Emily Eldh Owner of The Muffin Drop
Emily Eldh is the Founder and Owner of The Muffin Drop. Emily learned in her teens that she has an autoimmune disease that was worsened by her diet. She then realized how powerful food as medicine can be, and started creating a diet for herself that healed her. She began making p ... Show More
1h 26m
Jan 2025
549: How Popflex Became Taylor Swift's Favourite Clothing Brand | Cassey Ho [VIDEO]
In this episode, Cassey Ho, founder of POPFLEX and Blogilates, shares her journey from rock bottom to building two eight-figure brands. Discover how Cassey combined her passion for fitness and design to create unique products that solve real problems. She opens up about overcomin ... Show More
55m 24s
Sep 2024
(Part 2)How to Use TikTok Ads The Right Way to Grow Your Business
Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a serious marketing tool for businesses. The experts talk about the power of measurement, attribution, and lead generation on the plat ... Show More
1 h
Jan 2025
From Food Stamps to Seven Figures: How Nikole Mitchell Did it Utilizing OF
In this episode of Founder’s Story, guest Nikole Mitchell discusses her background transitioning through multiple careers—teacher, bartender, religious leader, Etsy shop owner—and how she eventually discovered OnlyFans (OF). She shares insights on content creation, diversificatio ... Show More
20m 47s
Jul 2024
The $500,000,000 meat stick company
People have been loving my latest emails where I share brutally honest advice on a variety of topics. Sign up at noahkagan.com and join 350k other people who get juicy insights every week.     In this episode, I chat with Pete Maldonado, co-founder of Chomps, about how they built ... Show More
53m 8s
Oct 2024
Rewrite Your Story: Transforming Pain into Personal Growth with Reiham Amin
In this episode, Reiham Amin, founder of Rewrite, dives into how structured journaling can help you reframe negativity, build resilience, and spark personal growth. She also shares her journey of bringing a unique journaling product to life, discussing the lessons she learned as ... Show More
46m 35s
Mar 2025
345. From Garage Workouts to Fitness Empire: How Ailsa Navarro Built a Multi-Studio Powerhouse
In this episode, host Suneera Madhani chats with powerhouse entrepreneur Ailsa Navarro, the inspiring founder of HILI Studios. Starting with just one reformer in her garage during COVID, Ailsa scaled her Pilates empire to eight thriving studios across Central Florida. In this epi ... Show More
45m 58s
Apr 2025
Episode 506: Phoebe Simmonds of the memo
 A massive thank you to our sponsor this episode and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount In this inspiring interview, Fiona chats with Phoebe Simmonds, co-founder of The Memo, Australia's leading parenting retailer. Phoebe shares her journey from foun ... Show More
46m 20s
Jun 16
Episode 774: Unleashing Feminine Power: Mel Wells’ Journey to a 7-Figure Wellness Empire with BBD
Think multi-6 figure launches selling high-ticket products, from a single webinar, is impossible? Think again! In this episode, I sit down with Mel Wells, a best-selling author, feminine embodiment coach, and global speaker, right here in Sedona, as she reveals how she built her ... Show More
45m 44s