Ever feel like you're speaking a different language when trying to market your incredible skills? Or maybe you're an expert who secretly wonders how to truly niche down without shutting yourself off? Get ready to be inspired! In this episode, Jenni hangs out with another amazing Digital CEO, Eliza Kingford, a psychotherapist who has built a soon-to-be 7-figure digital business by niching down and refining her marketing skills in the process.
In this episode, Eliza reveals the mindset shifts and strategies from BBD she embraced to scale her offer, and how she navigated all the bumps along the way. If you're a helper, a healer, or any kind of expert ready to make a huge impact online, this conversation with Eliza is your direct hit of inspiration, showing you exactly what's possible right now in the online business space!
It's finally here! The Rise of the Digital CEO is LIVE, and you can join us NOW at www.businessbydesign.net/rise!
Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @elizakingford.
In this episode you'll hear:
Eliza's journey of niching down and the initial fears she had around being more specific with who she marketed her products to
The challenges she faced in business and how her commitment to BBD in 2023 was the pivotal shift that propelled her forward
A discussion on the human connection in the age of AI and why experts will thrive in this environment
The "unsexy" but most impactful BBD module that fueled her exponential growth
The death of the mega-influencer and why follower count doesn't equal sales in 2025
For full show notes and quotes, visit: www.mindyourbusinesspodcast.com/blog/773