logo
episode-header-image
Mar 2024
13m 24s

They Turned Having No Money Into a Crazy...

Edward Sturm
About this episode
E254: Pimentae Tequila's insane guerilla marketing story...
 
They built a tequila startup as their side hustle and ran out of money right before launch.
 
They had put all their savings and paychecks into the startup.
 
Here's how they turned it around.
 
#gotomarket #startups #buildinpublic #marketing
 
The Edward Show
https://edwardsturm.com/the-edward-show/
Up next
Yesterday
Query Augmentation: How One Page Ranks for Thousands of Keywords | James Dooley
E1171: Query augmentation: how Google connects searches with related queries and why one page can end up ranking for hundreds or thousands of keywords that never even appear on the page. James Dooley returns to the show, bringing the goods. We get into the difference between lexi ... Show More
1h 3m
Sep 16
How SEOs Actually Find Keywords in 2026 (What Reddit Gets Right and Wrong)
E1169: How are SEOs doing keyword research in 2026? I break down a viral thread from the SEO subreddit where SEOs shared their real processes, tools, shortcuts, and ways of deciding which keywords deserve attention. Some of the advice is strong. Some of it misses the point. The b ... Show More
12m 45s
Sep 16
Nike Has Infinite SEO Authority. Its Blog Gets 1,400 Clicks a Month.
E1170: Nike has one of the strongest brands and domains on the internet, yet its blog gets an estimated 1,400 organic clicks per month. That is an absurd amount of wasted SEO authority. I sit down with David Quaid to break down why enormous companies like Nike, GoPro, and Chewy l ... Show More
28m 20s
Recommended Episodes
May 2021
011: From Redundancy To $19k ONE MONTH After Launch: Korean Beauty, Micro-Influencers, And The Manufacturing Challenge
Elita Gluscevic and Stephanie Turzi had an incredible product idea, but suddenly found themselves feeling a little overwhelmed and unsure of where to go next. With a background in marketing and graphic design, the friends knew they wanted to launch a chin-lifting mask based on a ... Show More
41 m
Sep 2025
He turned a broke team into a billion dollars
Want to start your own business with less than $1k? Get the playbook here: https://clickhubspot.com/fhe Episode 750: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about the wild rise of Savannah Bananas. — Show Notes: (0:00) The wild story of ... Show More
49m 3s
Jul 2022
Brand Strategy for Startups
Most startups can't afford brand experts. So what's the solution? In this episode, Baaghil explains ways to endure such problems and how to work with a brand strategy expert. 
9m 18s
Sep 2023
581: Bootstrapping a $1M Direct to Consumer E-Commerce Brand as a Side Hustle
Ben Feys and Kevin Niehoff had a problem. As young professionals working busy day jobs, they struggled with skincare issues like acne and eczema but couldn’t find products that worked for them. Rather than accept their fate, these best friends decided to take matters into their o ... Show More
37m 4s
Oct 2025
How to sell a billion dollars of snacks, with the founders of Chomps
Chomps co-founders Rashid Ali and Pete Maldonado had an unusual side hustle: selling meat sticks online. The co-founders join host Jeff Berman to reveal the phone call from Trader Joe’s that changed everything, how they used lessons from failed startups, and how they built Chomps ... Show More
32m 10s
Aug 2019
Starting from scratch
What's the best strategy for starting a business from nothing? What if you have to start over - either in a new country or because of a business failure or setback in life? We hear from a Syrian refugee who started her cheese making business from the ground up and from South Afri ... Show More
26m 28s
Jul 2025
E 148: Building, blindsides, and the bounce-back: My early-growth roller-coaster
<p>A three-dollar paintbrush, a six-figure course launch, and a corporate gut punch - welcome to beginning years that forged Jamie&#39;s resilience.In this episode of The Jamie Sea Show, she rewinds to a decade ago - inventing a viral balayage technique, turning it into nationwid ... Show More
17m 59s
Sep 2024
The Challenge of Raising Funds for Your Small Business
It takes a lot to start a small business, and often, individuals face many barriers along the way. We deep into a common barrier many entrepreneurs face when jumpstarting their small business: a lack of funds. Through interviewing three individuals who have successfully raised mo ... Show More
31m 16s