E1223: People add "Reddit" to Google searches because they want recommendations from other people. But Google doesn't restrict those results to Reddit. Your website can rank for these searches, too.
I explain a three-stage SEO strategy that uses topical bridges to move from easy, long-tail "Reddit" keywords to more competitive keywords that bring in customers. I break down how to find those keywords in Google Search Console, create pages around them, and use internal links to support the pages you want to rank.
Here's what I cover:
- Why people search for terms like "best payroll software Reddit" and "sneakers for arched feet Reddit"
- Why adding "Reddit" to a Google search doesn't guarantee results from Reddit
- How AI search tools sometimes add "Reddit" to their own searches, creating another reason to target these keywords
- Why keyword research tools often miss the long-tail searches you can discover through Google Search Console
- How to identify promising keywords by comparing clicks with average ranking position
- Where to put your target keyword: page title, URL slug, H1, and opening sentence
- Why a page doesn't need thousands of words to rank for a specific search
- How to connect resource pages, bridge pages, and money pages with internal links
- How to expand your pages using additional queries from Google Search Console
The three-stage process:
1. Create a resource page. Target a broad, easy search such as "Why small businesses get payroll wrong: lessons from Reddit." Let the page collect impressions and clicks, then examine the queries it appears for in Google Search Console.
2. Create about five bridge pages. Choose long-tail "Reddit" queries that your resource page already ranks for, especially queries showing clicks despite poor rankings. Optimize each bridge page for a target keyword and link to it from the resource page.
3. Create your money page. Target a more competitive phrase such as "best payroll software Reddit." Link to this page from the bridge pages. Once those pages have stable rankings, add a direct link from the resource page.
⭐️ Written directions (guide) for this episode: https://edwardsturm.com/articles/reddit-seo-strategy-your-website/
⭐️ Ep 1101 - The Reddit SEO Hack That Ranks Your Website Instead of Reddit - https://youtu.be/We9OJVcrlag
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Topical Bridges Overview
00:19 Why Reddit Keywords Work
00:58 Humans and AI Search Reddit
01:20 Three Page Funnel System
01:30 Build the Resource Page
01:49 Mine Search Console Winners
03:35 Short Content Still Ranks
04:11 Create Bridge Pages
04:43 Target the Money Keywords
05:28 Expand Pages With GSC
05:53 Apply the Framework Anywhere
07:48 Wrap Up and Thanks
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
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