The PR Week: 3.7.2024 - Charlotte Tansil...

Bloomgarden discusses the evolving landscape of PR, the strategies that drive success in a competitive market, and more. In this episode of The PR Week, Steve Barrett and Julia Walker welcome Kathy Bloomgarden, CEO of Ruder Finn, to discuss the firm's impressive growth, the shift ... Show More

In 1996, Richard Edelman took over his eponymous agency from his father. Now, celebrating its 30th year under Richard’s leadership, the firm’s global revenue is $950 million. It was $85 million when he took the reins. The rousing success of his independent agency is largely due t ... Show More

This week’s episode of The PR Week comes to you from the PRWeek Conference in Chicago, focused on navigating the comms revolution. PRWeek associate news editor Jess Ruderman and reporters Jeremy Sodergren and Julia Walker catch up with leaders from Patagonia, McDonald’s, E.l.f. B ... Show More

Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offe ... Show More

The Super Bowl is set to kick off this Sunday, and we’re taking a look at some of the ads that are already out there. ‘Fast Company’ senior staff editor Jeff Beer joined us to share what he thinks about this year’s slate of ads. He’s noticed how brands are evolving to use the Sup ... Show More

On Taylor Swift and the Superbowl. Learn more about your ad choices. Visit megaphone.fm/adchoices 

The Super Bowl isn’t just American football’s championship game. It’s also one of the world’s biggest stages for brand messaging. In 2024, the average 30-second Super Bowl ad cost $7 million —and that doesn’t even include production costs. So how do brand managers know if they’re ... Show More

<p>Today's episode of the GaryVee Audio Experience is the fourth annual Super Bowl Roundtable Discussion! I had the pleasure of joining the host of <a href="https://podcasts.apple.com/us/podcast/the-cmo-podcast/id1460604334">The CMO Podcast</a> and President/CEO of <a href="https ... Show More

Benjamin Shapiro, CEO and Executive Producer at I Hear Everything, delves into Super Bowl advertising 101. The most successful Super Bowl ads leave a lasting impression on viewers, sparking discussions long after it’s initially aired. Brands that win at Super Bowl advertising ado ... Show More

<p>On today&#39;s episode of the GaryVee Audio Experience, I&#39;m sharing with you all the February edition of Marketing For The Now. During this episode, Jim Stengel of The CMO Podcast and I talk with top marketing leaders about this year&#39;s Super Bowl ads. You won&#39;t wan ... Show More