Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrational. It doesn’t make sense. But so, it seems, are the pricing strategies of several major brands, from fashion, to food, to flights, irrational prices often t ... Show More
May 4
Why willpower alone doesn’t work
Three thousand years ago, Odysseus tied himself to a mast to resist the Sirens. He didn't trust his willpower, so he removed the choice entirely. Today, Owain Service, co-founder of the Behavioural Insights Team and CEO at CogCo, calls that a commitment device. And modern evidenc ... Show More
25m 14s
Apr 27
Prof Wiseman: “This is how you spot a liar”
Warning, you’ll hear a lie in this episode. You won’t be told it's a lie. And 29% of those who listen probably won’t spot the lie. But if you listen till the end, you’ll learn the proven tips to spot lies like these. Today on Nudge, Professor Richard Wiseman explains: 1) How to s ... Show More
30m 57s
Apr 20
Nir Eyal “Why These £39 Placebo Pills Actually Work”
There's a pill on Amazon called Fukitol. It contains nothing. And yet people buy it, swear by it, and give it five stars. Today, Nir Eyal explains the remarkable science behind why placebos work. --- Listen to the bonus episode: https://nudge.kit.com/40414a1b44 Nir’s book Beyond ... Show More
29m 54s
May 2024
Endless Shrimp In This Economy!?
This week, Felix Salmon, Emily Peck, and Elizabeth Spiers are joined by Kyla Scanlon, author of the new book In This Economy?: How Money & Markets Really Work to talk about the disconnect between reality and perception that lead what she calls a “vibecession” – wherein many belie ... Show More
41m 28s
Sep 2020
Why You Make Bad Decisions About Money
Ok, it’s not just you. It’s all of us. Why do human beings tend to make bad decisions when it comes to spending money? According to Dan Ariely, best-selling author and professor of psychology and behavioral economics, a lot of it comes down to the environment we face as consumers ... Show More
3m 22s
Oct 2023
Job Market: The Shocking Truth (It's Not What You Think!)
<p>Free Webinar, Friday Oct 20, 630pm EDT. Sign up here:<br>https://event.webinarjam.com/channel/eurodollar</p><p>If you want to delve into the deep background of how everything works, check it out here.<br>https://www.eurodollar.university/sales-page</p><p>#recession #money #rec ... Show More
18m 8s
Aug 2023
How Scarcity marketing affects consumer behavior -- Dr. Mindy Weinstein // Market MindShift
<p>Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very ... Show More
23m 13s
Feb 2024
Conversation with Dan Ariely — Why People Believe Irrational Things
Dan Ariely, a professor of psychology and behavioral economics at Duke University, joins Scott to discuss what makes rational people believe seemingly irrational things. He also shares how we avoid certain facts when we don’t like the solution, as well as how a lack of trust in o ... Show More
57m 59s