It’s 2016 and in the wake of a major PR fiasco, Samsung is rolling out their new round smartwatch with a beautiful rotating bezel, while an MLB cheating scandal puts the Apple Watch squarely in consumers’ sights. And, enhanced health features in the Series 4 rocket Apple Watch sales to record heights. Meanwhile Samsung gets hit with a lawsuit and then releases a tone-deaf ad campaign savaged by women around the world. And as both smartwatch contenders add more health functionality to their devices, they’re dogged by controversies over patents, consumer privacy and failure to deliver on vaulted promises of medical grade precision.
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