logo
episode-header-image
Feb 2024
33m 43s

The Business of Barbie | 5

Wondery
About this episode

We’ve got the keys to Barbie's dream house and we’re unlocking her legacy, staying power and what’s ahead. We're joined by Time reporter and Mattel expert Eliana Dockterman and entertainment and culture journalist Matthew Jacobs to talk about Barbie's ups and downs and the key business decisions that revived the flailing brand. Plus, what's behind the movie's Oscars nominations... and snubs.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Aug 21
Can Southwest Airlines Survive? | Bumpy Skies Ahead | 3
Southwest Airlines announced some big changes recently, and customers of the “Love Airline” are not feeling it. Joe Guinto, a business reporter who wrote this season, joins David to discuss the airline’s next steps, and what it’ll take to keep fans and employees loyal. Later, Ban ... Show More
39m 52s
Aug 20
Can Southwest Airlines Survive? | Excess Baggage | 2
It’s 2023 and Southwest Airlines’ stock is in a nosedive. With costs ascending, Southwest CEO Bob Jordan freezes hiring and slashes spending. Amid all that, a crisis at Boeing has left Southwest short on jets. With Southwest weakened, an unwelcome, activist investor rushes on boa ... Show More
42m 14s
Aug 13
Can Southwest Airlines Survive? | Hard Landing | 1
It's 2021 and for the first time in nearly 50 years, Southwest Airlines posts an annual net loss. Amid the crisis, thousands of Southwest workers head for early retirement. The next year, Southwest is short on staff as Americans return to the skies. Pilots and flight attendants c ... Show More
40m 29s
Recommended Episodes
Jul 2023
🩷 “Barbie, born in 1959” — Barbie’s disruptive history. Netflix’s strike advantage. RIP Starter Homes.
Everyone’s talking about the Barbie movie, but we want to talk about the Barbie doll — Because Barbie isn’t just a doll, she was an early disruptor. Zillennial 1st-time homebuyers aren’t buying “Starter Homes,” they’re buying “Forever Homes” — The solution to our housing problem ... Show More
19m 36s
Dec 2018
Barbie
Barbie has inspired generations of children in her 59 years, always representing the historically novel idea that women have choices in their lives. She's both an icon and a record of just how far we've come. Learn more about your ad choices. Visit podcastchoices.com/adchoices 
1h 35m
Jul 2023
Barbie and Ruth Handler: A History
The live-action movie, Barbie, directed by Greta Gerwig is opening and we're not only buying tickets and wearing our Barbie pink but we're also looking back on our coverage of this iconic figure and the woman who created her: Ruth Handler. If you're interested in joining us on ou ... Show More
1h 36m
Feb 2021
“UNO...the card game…the movie” — Mattel’s 25 schmoovies. Twitter’s DIY blitz. GM’s $2B mistake.
Barbie just enjoyed her best sales quarter in 6 years… Now Mattel is going full Disney with a whole new strategy. Twitter announced earnings, but we’re focused on the 5 acquisitions it’s made in 60 days. And General Motors’ stock fell 5% after admitting it’s not a computer — and ... Show More
16m 50s
Jul 2022
Mattel Expects Barbie to Pay Off, but Superheroes Still Rule
Today is Tuesday, July 19, and we're looking at Mattel vs. Hasbro.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. 
3m 53s
Jul 2023
🎀 “Summer of Barbie” — Mattel’s movie blitz. Model A’s flying car. America’s Jobs surprise.
Mattel’s Barbie movie just put on a master class in marketing — It’s not an ad campaign, it’s an “ad champagne” Today’s Jobs Report is expected to be huge — but it’s also expected to be the most confusing, so we’re jumping into it TBOY-style. And the “Model A” flying car just got ... Show More
18m 48s
Apr 2024
YouTube Updates: Shopping Features, Creator Tools, AI Disclosure, and More
We explore the latest YouTube updates with Jerry Potter featuring Diana Gladney on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. 
29m 3s