logo
episode-header-image
Feb 2024
33m 43s

The Business of Barbie | 5

Wondery
About this episode
We’ve got the keys to Barbie's dream house and we’re unlocking her legacy, staying power and what’s ahead. We're joined by Time reporter and Mattel expert Eliana Dockterman and entertainment and culture journalist Matthew Jacobs to talk about Barbie's ups and downs and the key business decisions that revived the flailing brand. Plus, what's behind the movie' ... Show More
Up next
Feb 2024
Taylor Swift vs The World | On the Outside | 1
<p>When Taylor Swift signed to an upstart country label as a teen, she probably didn't realize that she was signing away the rights to something she would spend decades getting back -- her masters. Swift’s fight for her $300 million master recordings is a scrimmage that could res ... Show More
38m 8s
Feb 2024
Taylor Swift vs The World | Bad Blood | 2
<p>By 2014, Taylor Swift has spread her wings into pop. But as her self-confidence grows, so does her discontent with her label. So she makes a bold move. Meanwhile, mega-manager Scooter Braun sees a business opportunity in Swift's early masters. The problem is, Swift has serious ... Show More
31m 49s
Mar 2024
Taylor Swift vs The World | Revenge of the Swifties | 3
<p>By 2019, Taylor Swift's battle to get her masters back from Scooter Braun has gone public. She decides to fight by deploying her own, very dangerous weapon -- the Swifties. And Braun pulls out all the stops to protect his $300 million asset.</p><p>Listen to Business Wars on th ... Show More
33m 23s
Recommended Episodes
Dec 2018
Barbie
Barbie has inspired generations of children in her 59 years, always representing the historically novel idea that women have choices in their lives. She's both an icon and a record of just how far we've come. Learn more about your ad choices. Visit podcastchoices.com/adchoices 
1h 35m
Jul 2023
Barbie and Ruth Handler: A History
The live-action movie, Barbie, directed by Greta Gerwig is opening and we're not only buying tickets and wearing our Barbie pink but we're also looking back on our coverage of this iconic figure and the woman who created her: Ruth Handler. If you're interested in joining us on ou ... Show More
1h 36m
Jul 2022
Mattel Expects Barbie to Pay Off, but Superheroes Still Rule
tail spinning
3m 53s
Apr 2024
YouTube Updates: Shopping Features, Creator Tools, AI Disclosure, and More
tail spinning
29m 3s
Oct 2023
Hasbro vs Mattel | Barbie: A Boneca dos Sonhos | 1
Estamos no final da década de 1940 e dois pequenos fabricantes de brinquedos estão dando os primeiros e inquietos passos. Os nomes dessas jovens e esperançosas empresas são Hasbro e Mattel. Um deles é uma ramificação de um fabricante de lápis. O outro é uma empresa de garagem ini ... Show More
30m 12s
Jul 2023
Barbie & Oppenheimer & Strikes, Oh My
Hollywood is still shut down by its historic dual strike, but this weekend the industry saw its most explosive box office numbers of the year. So far, Barbie has made over 200 million domestically and Oppenheimer has surpassed 100 million. So are the movies back in business? Or i ... Show More
48m 19s