Filling out your LinkedIn profile is a lot more challenging than you thought it would be. However, whatever you add must make you stand out from everyone else within your industry.
One way to do this is by creating a memorable headline to grab a person's attention. But what's the trick to crafting a headline to make someone want to work with you?
In this short episode of "The Sales Evangelist Podcast," Host Donald Kelly shares tips on how to write the perfect LinkedIn headline. Get your notebooks and pens ready and learn how to do this simple SEO technique.
LinkedIn Headline: What Do You Put in It?
- The LinkedIn headline is right underneath a person’s name and is a title they created for themselves. They may have their position and the company they work for within this section—for example, Sales Representative at HubSpot.
- Donald shares that the number one reason for creating a LinkedIn headline is search engine optimization (SEO).
- Your potential clients are looking for someone to help solve their problems. The best way to help them find you on LinkedIn is by using SEO keywords in your headline.
- For example, a person may seek someone knowledgeable about marketing automation. You should write “marketing automation specialist” as an SEO keyword within your LinkedIn headline.
- Donald also discusses it’s okay to use the company that works for the name within the headline section if it’s a big company, such as Google. However, using an SEO keyword is better if you work for an unknown company.
- Donald shares examples of crafting the perfect LinkedIn headline within the episode.
The Sales Evangelist Podcast is always here to provide you with the best tips within the sales industry. If you want to improve your sales skills, subscribe to the podcast for more episodes.
Also, don’t forget to check out TSE’s LinkedIn Prospecting Course. Sign up today before it’s too late!
“Buyers want to learn, and sellers want to sell.” - Donald Kelly.
Resources
Donald C. Kelly on LinkedIn