It’s 2012 and Apple’s legendary designer in chief, Jony Ive, decides the company’s first product launch after Steve Jobs’ death should be a smartwatch. But he struggles to get buy-in from CEO Tim Cook and upper management. Meanwhile Samsung races to beat Apple to market.. Then Samsung raises the stakes with a wildly successful satirical ad campaign aimed at ... Show More
Feb 2024
Apple Watch vs Samsung | This Watch Will Save Your Life | 3
It’s 2016 and in the wake of a major PR fiasco, Samsung is rolling out their new round smartwatch with a beautiful rotating bezel, while an MLB cheating scandal puts the Apple Watch squarely in consumers’ sights. And, enhanced health features in the Series 4 rocket Apple Watch sa ... Show More
39m 56s
Jun 2021
The Secret Sauce of Jony Ive | Ingredient #1: Fragile Ideas | 1
There might be no other product in the world more ubiquitous than one designed by Apple. Known for products with sleek features, classic design elements, and of course, their signature logo, Apple has a cult of fans that brandish their beloved purchases with a great deal of pride ... Show More
40m 31s