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Jan 2024
40m 2s

How to Shake Up Industries That Hate Cha...

Louis Grenier | Marketing & Branding
About this episode

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***


Stacey Schumacher, founder of the Texas Coalition for Animal Protection (TCAP), knows how tough it is to bring new ideas to old-school industries. In this episode, she shares four basic rules that helped her change animal protection for the better. If you're trying to shake things up, Stacey's story and advice might just be what you need.


Topics Covered:

  • (00:00) - Intro
  • (02:14) - A crusade against euthanasia and corporate America
  • (06:52) - A new approach to animal welfare
  • (10:03) - The affordable solution to pet care
  • (11:32) - Why nonprofits struggle to revolutionise veterinary care
  • (16:14) - Challenging conventional workplace wisdom
  • (18:39) - Staying true to the cause
  • (20:24) - How sticking to your niche can save your career and sanity
  • (24:44) - Keep it simple in a complex world
  • (29:04) - How a simple promotion turned into a consumer confusion catastrophe
  • (30:48) - Customer service lessons from Southwest Airlines and Chick-fil-A
  • (32:34) - The unconventional way to create a culturally rich workplace
  • (35:16) - Stacey’s resources

***

Buy my book: https://book.stfo.io
Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘

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