New Guest Expert! On this week’s Aftermath, Rebecca revisits the Kendall Jenner Pepsi Commercial debacle with marketing expert Shailendra Jain. A professor of Marketing & International Business at the University of Washington’s Foster School of Business, Professor Jain masterfully walks us through the complexities of in-house generated brand content, the role of advertising agencies and a trend toward, “purpose based brand association.” Afterward, Patreon subscribers can hear the post interview breakdown and see if the verdict holds up. Not on Patreon? Click the link and join us below!
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