594. Your Brand’s Spokesperson Just Got ...

Podcasting started as a niche-nerd pursuit. Now it’s a $9 billion industry. Is that a lot? The strange economics of this thing we do. SOURCES:Jim Bankoff, chairman and C.E.O. of Vox Media.Ben Davis, head of digital at WME.Will Page, former chief economist at Spotify and author of ... Show More

An economist calls America’s beef industry a “miracle.” An antitrust scholar calls it “broken.” Maybe they’re both right? SOURCES:Austin Frerick, agriculture antitrust expert, fellow at Yale University, author of Barons: Money, Power, and the Corruption of America's Food Industry ... Show More

That’s the question at the heart of a battle between Kalshi and state gambling regulators. As prediction markets boom, there are other questions, too — about insider trading, market manipulation, and whether the public has turned against them. (Part two of a two-part series.) SOU ... Show More

This week, we look at spokesperson disasters. Hiring a celebrity spokesperson is an advertising strategy many brands can only dream of. But famous names don’t come cheap. From Oprah Winfrey, to Gilbert Gottfried and Eric Clapton, celebs attract a lot of attention. But so do their ... Show More

This episode we dive into the complicated world of advertising. Is advertising a good thing for society? What does advertising mean for us as individuals? Can you be authentic, and is authenticity what is lacking from advertising? What is the deal with those stupid Change commerc ... Show More

New Guest Expert! On this week’s Aftermath, Rebecca revisits the Kendall Jenner Pepsi Commercial debacle with marketing expert Shailendra Jain. A professor of Marketing & International Business at the University of Washington’s Foster School of Business, Professor Jain masterfull ... Show More

They say this one is the real deal. In Episode 98 of Overthink, Ellie and David untangle the philosophy behind the way we compare, judge, and defend our reputations. From Machiavelli’s advice to despots looking to stay popular, to disgruntled students venting on their professors ... Show More

In the wake of Trump's sweeping economic legislation, Jon is joined by Clara Mattei, Professor of Economics at The University of Tulsa and author of "The Capital Order," and James Robinson, Professor at the Harris School for Public Policy at the University of Chicago. Together, t ... Show More

Branding: Laurie Taylor explores the 'persuasion industries' and their role in creating modern consumer society. How has their use of an emotional model of brand communication, whether in political campaigning or product advertising, transformed our understanding of the rational ... Show More

Why we call celebrities “stars” and complications in pursuing fame. Inspired by Carl Jung and Jordan Peterson’s lectures. Advertising Inquiries: https://redcircle.com/brands 

For the FULL story, preorder my memoir “Semi-Well-Adjusted Despite Literally Everything” here: https://bit.ly/semiwelladjusted Every time we scroll, we’re bombarded with ads and sponsored content. Much of this is delivered directly by social media influencers, including child inf ... Show More

Why do advertising agencies use fear to get us to part with our money? Advertising agencies and marketing people use different techniques to push our buttons. Humour is one. But what about fear? Do they sometimes try to scare us into buying? Or is it a gentler art- playing on our ... Show More

How do you organise a publicity stunt, how do you deal with being doorstepped and what do you do if you think your reputation has been trampled on by an errant journalist? Andrea Catherwood speaks to a panel of experts from PR and journalism who shed light on the art of public re ... Show More