logo
episode-header-image
Dec 2023
16m 53s

LEGO: From Bankruptcy to Brick Behemoth

Morning Brew
About this episode
Episode 79: Alex (@businessbarista) is breaking down one of the greatest brands of all time: LEGO. While Lego has become the world’s largest toy company thriving off millions of kids & grown ass men like me, it wasn’t always that way. Lego’s story is turbulent enough to make a Harvard MBA queasy. From family tragedy to factory fires to financial ruin, Lego a ... Show More
Up next
Jun 2025
The secret business weapon
Alex Lieberman (@businessbarista) talks about EOS, an operating system for running & scaling your business successfully. In 2019, Morning Brew used EOS to scale the business from 15 people and $3 million in revenue to 300 people and $75 million in revenue. Michael Girdley is an e ... Show More
27m 53s
Jun 2025
How to Find Your Zone of Genius
Alex Lieberman (@businessbarista) takes you through an exercise to recalibrate and focus on his zone of genius. The zone of genius is work that you do that brings out the best version of yourself. Follow this super easy, super quick 3-step process to find your own zone of genius. ... Show More
13m 6s
Jun 2025
How to Get Your First 1,000 Users
Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m going to read through each of the strategies, share so ... Show More
35m 6s
Recommended Episodes
Dec 2024
🧱LEGO: Earth’s Biggest Toy Biz | 11
Click… That satisfying sound of Lego bricks has brought joy to millions of kids - and adults (kidults?) for more than 70 years. But did you know it all started in a Danish carpenter's workshop during WWII? And that boxes of Lego were used to smuggle grenades to resistance fighter ... Show More
44m 49s
Jan 2024
101- LEGO - Business Design Teardown
Prepare to embark on an exciting journey about the magic of building – both in terms of creative design and prosperous business strategy.We're about to unravel the colorful story of LEGO, where imagination and innovation interlock seamlessly to create an empire that's been stacki ... Show More
1h 42m
Jun 2025
Rebuilding LEGO | A Burning Platform | 1
It’s early 1997, and after decades of success, LEGO is rocked by a sudden collapse in its profit. To recover, the Danish toy manufacturer jacks up its innovation efforts. But can it deliver a company-saving idea in time?Be the first to know about Wondery’s newest podcasts, curate ... Show More
41m 39s
Aug 2023
Building Lego | Out of the Ashes | 1
A small Danish toy company survives World War Two thanks to its quality craftsmanship, but behind the scenes all is not well. Despite its good reputation, Lego teeters on the edge of bankruptcy, and a choice to change production methods threatens to tear the family-owned company ... Show More
35m 40s
Jul 2025
Rebuilding LEGO | Brick to the Future | 2
It’s late 2003 and LEGO’s turnaround strategy has failed. It’s hurtling towards bankruptcy. Its only hope now is a three-man shadow leadership team. And they’re about to learn that the problems at LEGO go way deeper than anyone thought.Be the first to know about Wondery’s newest ... Show More
40m 8s
Dec 2022
LEGO Are Bricks That Aren't Just For Kids
Are you an AFOL who builds MOCs? If that sentence made sense to you, chances are you are an Adult Fan of LEGO who likes to build My Own Creations. About 80 million children around the world receive a LEGO set each year, but among LEGO fans, adults can be the most passionate. And ... Show More
55m 49s
Oct 2025
How LEGO Rebuilt the Toy Itself
October, 1955. In living rooms across Denmark, children tear open the box of a brand-new toy: the LEGO System in Play. Inside are plastic bricks, a printed playmat of roads, little houses and trees — everything in perfect scale. As they build, something new is taking shape. It lo ... Show More
28m 16s
Listen to millions of songs and podcasts on Anghami