Episode 79: Alex (@businessbarista) is breaking down one of the greatest brands of all time: LEGO. While Lego has become the world’s largest toy company thriving off millions of kids & grown ass men like me, it wasn’t always that way. Lego’s story is turbulent enough to make a Harvard MBA queasy. From family tragedy to factory fires to financial ruin, Lego a ... Show More
Jun 23
How to Get Your First 1,000 Users
Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m going to read through each of the strategies, share so ... Show More
35m 6s
Dec 2022
LEGO Are Bricks That Aren't Just For Kids
Are you an AFOL who builds MOCs? If that sentence made sense to you, chances are you are an Adult Fan of LEGO who likes to build My Own Creations. About 80 million children around the world receive a LEGO set each year, but among LEGO fans, adults can be the most passionate. And ... Show More
57m 49s
Oct 2021
Lego: Jørgen Vig Knudstorp
For years, it was a secret: the family that owned LEGO was actually losing money on the company. The man who built the company back up into one of the biggest toymakers in the world, Jørgen Vig Knudstorp, reveals his controversial plan that led LEGO back to profitability. It lean ... Show More
1h 2m
Aug 2023
Lego: Jørgen Vig Knudstorp
For years, it was a secret: the family that owned Lego was actually losing money on the company. The man who built the company back up into one of the biggest toymakers in the world, Jørgen Vig Knudstorp, reveals his controversial plan that led Lego back to profitability. It lean ... Show More
1h 2m
May 2023
📺 “Get a Free TV (with a catch)” — Telly’s giveaway strategy. Lego’s adult sales. Home Depot’s chill zone.
One new startup will give you a free big-screen TV… for free — Because they don’t want your money, they want your data. Lego’s newest toy is for people ages 18 and up, because Lego’s new favorite customer is adults. And Home Depot’s stock just dragged down the stock market, but t ... Show More
18m 10s