logo
episode-header-image
Jul 2
40m 8s

Rebuilding LEGO | Brick to the Future | ...

Wondery
About this episode

It’s late 2003 and LEGO’s turnaround strategy has failed. It’s hurtling towards bankruptcy. Its only hope now is a three-man shadow leadership team. And they’re about to learn that the problems at LEGO go way deeper than anyone thought.

Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.


See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Today
Flipping the Bird: Elon vs Twitter | Maximum Amazing | 1
Twitter is at a crossroads. Its founder, Jack Dorsey, has stepped down from his role as CEO. The social media heavyweight is also under fire for alleged bias, censorship, and the roving army of bot accounts wreaking havoc on the site. In this moment of crisis, the only would-be s ... Show More
29m 9s
Jun 25
Rebuilding LEGO | A Burning Platform | 1
It’s early 1997, and after decades of success, LEGO is rocked by a sudden collapse in its profit. To recover, the Danish toy manufacturer jacks up its innovation efforts. But can it deliver a company-saving idea in time?Be the first to know about Wondery’s newest podcasts, curate ... Show More
41m 39s
Jun 19
23andMe's Fatal Flaw | Guess Who’s Back | 3
Just when it looked like 23andMe was selling to Regeneron Pharmaceuticals, founder Anne Wojcicki placed a bid through her new nonprofit in an attempt to win it back at the eleventh hour. Lila MacLellan, Senior Writer at Fortune, joins David to discuss Wojcicki’s leadership style, ... Show More
37m 55s
Recommended Episodes
Jul 3
Breaking Bell | Wheelin' & Dealin' | 2
Deals to secure the future of AT&T fall apart as the fight for the future of America’s telephone system turns increasingly fractious, and the continuing crisis forces John deButts to make the most difficult decision of his career.Be the first to know about Wondery’s newest podcas ... Show More
33m 48s
Nov 2024
The Missing Mogul | Overboard | 4
Robert Maxwell desperately tries to prop up his business empire, but decades of deception and dubious dealings are finally uncovered after his mysterious death.Listen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be t ... Show More
35m 46s
Oct 2024
The Missing Mogul | Three Strikes | 2
Robert Maxwell is repeatedly frustrated in his attempts to break into the newspaper industry by an equally ruthless rival: Rupert Murdoch.Listen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the ... Show More
37m 14s
Oct 2024
Concorde: Sonic Boom and Bust | The Crash | 4
At the turn of the century, a tragic accident leads Concorde to suffer a dramatic fall from grace.Listen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early ac ... Show More
36m 14s
Mar 2025
Making the News - Ted Turner and CNN | Two Giant Egos | 1
Media mogul Ted Turner shakes up the television industry with the launch of a 24-hour channel dedicated solely to breaking news.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Bu ... Show More
33m 26s
Oct 2024
The Missing Mogul | The Bouncing Czech | 1
A Czech refugee from the Nazis begins a new life in Britain under a new name: Robert Maxwell.Listen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access ... Show More
36m 53s
May 29
Rehabilitating Porsche | Stalled | 2
In the aftermath of World War Two, Ferdinand Porsche is arrested for war crimes. As the fate of his company hangs in the balance, only Ferdinand’s son can liberate his father from behind bars and resurrect the family business.Be the first to know about Wondery’s newest podcasts, ... Show More
33m 45s
Jul 1
ENCORE: Watergate | The Cancer Within | 4
Senate hearing sets in motion a new crisis. With the cover-up unraveling, White House counsel John Dean takes matters into his own hands.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterLis ... Show More
41m 9s
May 22
Rehabilitating Porsche | Blueprints | 1
Czechoslovak engineer Ferdinand Porsche dreams of a mass-market car that’ll sell in the millions and redefine the automotive industry. But Ferdinand can only find one person who’ll back his vision for the future of the car: Adolf Hitler.Be the first to know about Wondery’s newest ... Show More
35m 27s
Jan 2025
Saving Barnes and Noble | Lost in the Amazon | 2
Barnes & Noble’s first e-commerce website, BN.com, launches under the leadership of Stephen and Leonard Riggio. But the company’s attempt to join the digital revolution might be too little, too late.Be the first to know about Wondery’s newest podcasts, curated recommendations, an ... Show More
38m 58s
Listen to millions of songs and podcasts on Anghami