Are you an AFOL who builds MOCs? If that sentence made sense to you, chances are you are an Adult Fan of LEGO who likes to build My Own Creations. About 80 million children around the world receive a LEGO set each year, but among LEGO fans, adults can be the most passionate. And it is adult consumers who propelled LEGO from near bankruptcy in the early 2000s ... Show More
Yesterday
Forum From the Archives: What Does Costco Mean to You?
Costco, the bulk grocery chain known for consistency, devoted employees and discounts, has 145 million members worldwide. New Yorker staff writer Molly Fischer grew up going to a Costco in San Jose (Warehouse No. 148, on Senter Road), and she says “being a child of California in ... Show More
54m 39s
Nov 21
New Levi’s Exhibit Proves Iconic Jeans Never Fade
Beyond just a wardrobe staple, jeans are often key parts of signature looks and core memories. Levi Strauss, the San Francisco company that brought jeans to the masses, has reopened its history museum, The Vault, with an exhibit called “Amped” that celebrates iconic denim looks w ... Show More
54m 48s
Oct 2021
Lego: Jørgen Vig Knudstorp
For years, it was a secret: the family that owned LEGO was actually losing money on the company. The man who built the company back up into one of the biggest toymakers in the world, Jørgen Vig Knudstorp, reveals his controversial plan that led LEGO back to profitability. It lean ... Show More
1h 2m
Aug 2023
Lego: Jørgen Vig Knudstorp
For years, it was a secret: the family that owned Lego was actually losing money on the company. The man who built the company back up into one of the biggest toymakers in the world, Jørgen Vig Knudstorp, reveals his controversial plan that led Lego back to profitability. It lean ... Show More
1h 2m
Aug 2023
You can finally buy Lego’s Braille Bricks
Building with Lego bricks has stayed a formative and important practice for kids around the world, partly because it’s so easily enjoyed by anyone, regardless of location, language, or ability.
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2m 52s