logo
episode-header-image
Dec 2023
31m 27s

Laura Jones: “There will always be a nee...

iHeartPodcasts
About this episode

Getting into the consumer mindset is something that Laura Jones is familiar with. In this episode, we talk with the Instacart CMO on the company’s recent innovations around their data-driven holiday campaign and AI-powered search experience. Plus, Laura walks us through how shoppable ads enhance the customer experience and the strengths of co-marketing campaigns.

See omnystudio.com/listener for privacy information.

Up next
Yesterday
Heart of the Matter: Warren Kornblum on the Value of Belief
Warren Kornblum has spent decades building some of the world’s most recognizable brands around a deceptively simple idea: attention can be bought, but belief has to be earned. The former Toys “R” Us CMO and author of Notes from the Brand Stand joins Michael Kassan to explore the ... Show More
32m 54s
Sep 2
Decisions, Decisions: Henry Innis on Winning the Age of AI
Henry Innis has built Mutinex around a deceptively simple question: with more data at our fingertips than ever, why is it still so hard to make a good decision? The candid Australian entrepreneur joins Michael Kassan to unpack why speed and judgment have become competitive advant ... Show More
31m 31s
Jul 8
The Acceleration Effect: Michael Nyman on Why Speed, Courage, and Story Still Win
Michael Nyman has spent decades operating at the crossroads of entertainment, media, and culture. He built one of Hollywood's most respected communications businesses inside the traditional holding company world, then set out to do it differently, founding Acceleration Community ... Show More
39m 11s
Recommended Episodes
Mar 2024
The Future of AI in Marketing
In this episode, Christina highlights the transformative impact of AI on the marketing industry. She delves  into AI's role as a detective, decoding vast data for insights into consumer behavior. Stressing the importance of AI-powered analytics and predictive modeling, she emphas ... Show More
6m 22s
Mar 2022
The Product/Marketing Connection by Instacart VP of Brand & Marketing
<p>When Product and Marketing are working together, that is when truly successful products are made. <a href='https://productschool.com/instructor/Laura-Jones/?utm_campaign=202203-mkt_podcast_seasons-laura_jones&amp;utm_medium=social&amp;utm_source=buzzsprout&amp;utm_term=b2c_non ... Show More
28m 29s
Jan 2025
Leading High Performing Teams Effectively with Laura Crabtree
In this episode of Leadership Launchpad, our guest is Laura Crabtree, co-founder and CEO of Epsilon 3. Laura shares her journey from being a critical member of SpaceX's Dragon program to starting her own company. She discusses the transition from individual contributor to people ... Show More
36m 16s
Jul 2023
Are Our Marketing Metrics Broken? An Insider Perspective
<p>Dive into today&#39;s podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power soc ... Show More
32m 18s
Dec 2023
What will happen to marketing in the age of AI? | Jessica Apotheker
Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and ... Show More
11m 3s
Jul 2023
Not All Publicity is Good Publicity
<p>On today&#39;s episode, I&#39;m joined by Dr. Thomas Ramsøy, the CEO of Neurons and a Neuropsychologist, Neuroscientist, Bestselling Author, Innovator, Consultant, and Speaker. We discuss consumer behavior and how AI will change the way we track it. I talk about the commoditiz ... Show More
17m 15s
Jan 2024
Instacart CEO Fidji Simo Talks Growing Ads Business
Instacart Chairman, President and CEO Fidji Simo discusses the company's new ads push, international expansion and the future of shopping. She speaks with Bloomberg Technology host Caroline Hyde.  See omnystudio.com/listener for privacy information. 
3m 47s
Jan 2022
Laura Jackson
“It’s dressing so people know I mean business, I’ve arrived!” Laura Jackson is a presenter, a design collaborator, author and supper club hostess. Last year, she added to her already packed resume when she launched Glassette, an online homewares platform, curating Laura’s magpie ... Show More
38m 33s
May 2021
Attention Economy & Changing Consumer Experiences in Media
<p><span style="font-weight: 400;"><a href= "http://twitter.com/string_a_ling">Sarah Stringer</a>, EVP, Head of US Media Partnerships at dentsu Media, discusses how media is shifting the way in which consumer attention is measured, along with the movement towards more interactive ... Show More
25m 33s
Oct 2020
Smart Talks with IBM: Online Privacy is More Important Than Ever
How can advertising evolve to respect the growing privacy concerns of consumers? In this episode of Stuff to Blow Your Mind, Robert and Joe discuss the future of artificial intelligence in digital advertising with Sheri Bachstein, Global Head of Watson Advertising and The Weather ... Show More
34m 34s