Alex Lieberman is the co-founder and Executive Chairman of Morning Brew, the cofounder of Storyarb and the host of 60 Second Startup & Founder’s Journal. Alex joins the show to discuss why hiring a Voice Editor contributed to Morning Brew’s success, how to spot a writing unicorn, how he learned to follow his intrinsic motivation and MUCH more! Important Links:
Show Notes:
- The Rise of Morning Brew
- Finding Morning Brew’s Voice
- Finding the Writing Unicorn
- Writing Nature vs. Writing Nurture
- Corporate Speak vs. Online Speak
- The Power of Self-Awareness
- Interviews & Talent Spotting
- Ideating, Doing & Premeditating
- Following the Intrinsics
- Finding Your Zone of Genius
- Building Storyarb
- Alex as Emperor of the World
- MORE!
Books Mentioned:
- What Works on Wall Street, Fourth Edition: The Classic Guide to the Best-Performing Investment Strategies of All Time; by Jim O’Shaughnessy
- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters; by Joseph Sugarman
- The Tao Te Ching; by Laozi
- The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success; by Jim Dethmer, Diana Chapman & Kaley Klemp
- The Science of Storytelling: Why Stories Make Us Human, and How To Tell Them Better; by Will Storr
- Burn Rate: Launching a Startup and Losing My Mind; by Andy Dunn