It’s about finding your leverage. Today, join Alex (@AlexHormozi) as he guests on Dan Henry’s show to discuss various topics related to entrepreneurship, including user research methods, evaluating user feedback, and the importance of understanding customer needs. He also shares tactical advice on increasing word of mouth and transitioning from a personal brand-based business to a brand-focused business with database marketing. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Dan Henry’s YouTube Channel!

Timestamps:

(3:58) - Word of mouth & Linear tactics: referrals, shilling.

(7:15) - Drive results, emotional wins for quadratic returns.

(12:45) - Market customer results, not face.

(16:58) - Database marketing builds equity and substantiates claims.

(19:06) - Qualities of an entrepreneur Alex looks for & avoids

(28:19) - The parallel between branding & finding a mate

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