The skill set you deploy on social media is much more important than the content you provide. There are thousands of travel vloggers, chefs, and motivational speakers out there, but the key is to create good content with thoughtful consideration. In today's episode of the podcast, I chatted with Culture Code Humanity and answered some questions. Building a brand takes time; you have to be able to provide value to your audience. Part of that comes from staying on top of culture. I like to learn why certain things are "popping off." When you stay abreast of the trends, you can provide the most value to your audience. Curiosity is one of the strongest tools in today's social climate. I hope you enjoy this episode.