Social media moves quickly. Trends come and go. But the question that always needs answering is simple: What makes a piece of content compelling?
You need to create content that gets people talking, without losing sight of your company’s values. Kelsi Yamada joins Matt to talk about how HubSpot thinks about social content and explains why data migh ... Show More
Jan 2021
How A Sales Manager at LinkedIn Builds a Buyer-first Selling Strategy
Very few (3%) buyers find salespeople “trustworthy.” Kwesi Graves, Sales Manager at LinkedIn, wants to change the perception of people in his profession. To do that, he champions a methodology called “buyer-first selling” for his team of reps. He prioritizes quality over quantit ... Show More
12m 58s
Jan 2021
Why Sales Enablement is Critical For Revenue Growth
In our recent 2021 Sales Enablement Report, we saw that 65% of sales teams that outperformed revenue targets in 2020 had a dedicated sales enablement team or function at their company.Chris Pope, Director of Sales at Crayon, also believes that sales enablement is a critical funct ... Show More
8m 42s
Jan 2021
How to Help Your Sales Team Stay Productive During a Time of Change
According to Bryan Elsesser, the former Sr. Director of Sales at Aircall, 71% of salespeople are fatigued this year. Fatigue is a difficult problem to address, especially on a team where metrics are so important, but it’s not impossible. After landing in sales development, Brian ... Show More
11m 47s
Sep 2021
12. THE INFLUENCER FILES: so you want to start a career on social media
If you are passionate about content creation and want to turn social media into your job, you can! This week Trin share's everything she knows about content creation and being an influencer "full time". From how to find brand contacts , how to pitch yourself, how to negotiate, ho ... Show More
45m 22s
Sep 2021
Leading the Charge into Democratizing Education and Building Community (not just Content) with Wes Kao, the Co-founder of Maven
Let’s be honest, content is king. And the challenge today is finding ways to make that content not just resonate with people, but also more helpful by giving users a community that not only creates a lasting impression, but one they can benefit from. Wes Kao knows content, and as ... Show More
52m 57s
May 2023
26. Quick & Easy Way To Never Run Out of Post Ideas As A Social Media Manager
We may be social media managers, and creating content may be part of our skillset but when you’re inundated with creating content for your clients and then for yourself you can come across the content rut. You know the kind, no matter how hard you think, your creative flow has ex ... Show More
21m 2s
Nov 2019
How To Create Meaningful Content & Use Social Media Strategically
When’s the last time you reflected on your social media use and your purpose for being on a platform? Creating and consuming content comes down to a place of personal discipline. The desire for competition, comparison, criticism, and gossip has always been there, and this is why ... Show More
20m 50s
Oct 2023
How to Maximize The Power of Social Media Without The Stress
Get the most and make the most value from social media by setting boundaries, creating content for your avatars, and living in your purpose!Links + Resources:Get executive coaching with Cayla Craft! - Submit Here!
Increase your INCOME, PORTFOLIO, and IMPACT!https://caylacraft.com ... Show More
10m 14s
Aug 2023
Understanding Social Algorithms
Welcome to our latest podcast episode where we dive deep into the captivating world of social media algorithms! Social media algorithms have become the gatekeepers of our social media lives, determining the content we see, the people we engage with, and the brands we discover. Un ... Show More
21m 22s