Social media moves quickly. Trends come and go. But the question that always needs answering is simple: What makes a piece of content compelling?
You need to create content that gets people talking, without losing sight of your company’s values. Kelsi Yamada joins Matt to talk about how HubSpot thinks about social content and explains why data might not alw ... Show More
Jan 2021
How A Sales Manager at LinkedIn Builds a Buyer-first Selling Strategy
Very few (3%) buyers find salespeople “trustworthy.” Kwesi Graves, Sales Manager at LinkedIn, wants to change the perception of people in his profession. To do that, he champions a methodology called “buyer-first selling” for his team of reps. He prioritizes quality over quantity ... Show More
12m 58s
Jan 2021
Why Sales Enablement is Critical For Revenue Growth
In our recent 2021 Sales Enablement Report, we saw that 65% of sales teams that outperformed revenue targets in 2020 had a dedicated sales enablement team or function at their company. Chris Pope, Director of Sales at Crayon, also believes that sales enablement is a critical func ... Show More
8m 42s
Jan 2021
How to Help Your Sales Team Stay Productive During a Time of Change
According to Bryan Elsesser, the former Sr. Director of Sales at Aircall, 71% of salespeople are fatigued this year. Fatigue is a difficult problem to address, especially on a team where metrics are so important, but it’s not impossible. After landing in sales development, Brian ... Show More
11m 47s
Dec 2023
There's more to social media than hitting the POST button
<p>The skill set you deploy on social media is much more important than the content you provide. There are thousands of travel vloggers, chefs, and motivational speakers out there, but the key is to create good content with thoughtful consideration. In today's episode of the ... Show More
22m 20s
Apr 2024
Why Every Business Needs To Be Good At Social Media l Meta Speech
<p>Today's episode is a speech/fireside chat I had with Meta, I share my thoughts on where underpriced attention sits today, common mistakes brands make when approaching social media marketing, how you get the most out of paid and organic reach, what the ideation process of c ... Show More
53m 26s
Nov 2025
Complete Social Media Marketing Strategy
In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ... Show More
46m 12s
Nov 2019
How To Create Meaningful Content & Use Social Media Strategically
When’s the last time you reflected on your social media use and your purpose for being on a platform? Creating and consuming content comes down to a place of personal discipline. The desire for competition, comparison, criticism, and gossip has always been there, and this is why ... Show More
25m 5s