logo
episode-header-image
Nov 2023
51m 24s

Derek Yarbrough (J.Crew) | The Role of a...

vYve & Jim Stengel
About this episode
Jim's guest this week on The CMO Podcast is Derek Yarbrough, the Chief Marketing Officer at the J.Crew Group, where he looks over the J.Crew and Madewell brands. J.Crew began in 1983–40 years ago–with its first catalog. Since then it has grown to a multi-billion dollar clothing and accessories business, with hundreds of specialty retail stores, about 150 out ... Show More
Up next
Apr 29
Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event
This week, about 5.5 thousand marketers from 44 countries and 800 brands are convening in Miami for one of the fastest rising gatherings in our industry, and Jim’s guest is the entrepreneur behind it all.Jim welcomes Christian Muche, Global President and Co-Founder of POSSIBLE. C ... Show More
42m 8s
Apr 22
Allison Varone (Campari America) | From Spritz to Strategy: Building Culture-First Brands
What does it take to turn a simple drink into a global cultural phenomenon?This week Jim welcomes Allison Varone, the Head of Marketing at Campari America, to unpack the strategy behind one of the most impressive modern brand growth stories. From the rise of Aperol Spritz to the ... Show More
44m 45s
Apr 15
Kenny Mitchell (Levi’s) | From Breakdancer to Legacy Brands
Long before our guest this week became the CMO of Levi’s, he was rocking the brand as a kid, breakdancing with his brother in shell-toe Adidas and Levi’s denim. Fast forward a few decades, and he’s now leading one of the most admired brands in the world.This week Jim welcomes Ken ... Show More
53m 23s
Recommended Episodes
Jun 2024
The Man Who Makes People Famous Reveals All For The First Time... (Andrew Bloch) - FH EP.13
Welcome to the Free Humanity podcast, where we delve deep into the process of turning dreams into reality. Join us as we share expert insights from the world's most successful entrepreneurs—for free... This week, we had the pleasure of interviewing Andrew Bloch, a prominent figur ... Show More
1h 12m
Dec 2024
Cigars, Salespeople, & Sales Training: Walter Crosby
Walter Crosby and I discuss the unique challenges and processes involved in hiring and managing salespeople. Salespeople are coin-operated...and a little bit...strange.There. I said it.We get into what I always teach is a sales manager's #1 job. (And it's not to review your CRM!) ... Show More
57m 58s
Jun 2025
UNTUCKit: Chris Riccobono
<p>On a trip to Las Vegas, Chris Riccobono found himself wearing the same J.Crew shirt over and over; it was the only dress shirt he had that looked good untucked. All of his other button-downs were too long and looked sloppy. His buddies all said they had the same problem, so Ch ... Show More
1h 13m
Apr 2025
Building an enduring fashion brand with the legendary Mickey Drexler
Mickey Drexler, “the man who dressed America,” dominated  American fashion as CEO of Gap and J. Crew, creating Old Navy and Madewell along the way. He’s also one of the business leaders Martha admires the most. Between the two of them, they have decades of experience in retail, a ... Show More
45m 22s
Jan 2025
Big marketing ideas for 2025
<div>Mark Schaefer and Mathew Sweezey pluck out a few big trends that have them excited for the new year. From the executive implications of AI to a focus on premium experiences, this is a fascinating exploration of what's coming next.</div> <div> </div> <div><u><a id= "m_-257675 ... Show More
31m 24s
Oct 2025
Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.
<p>When identical twins Mike and Alex Faherty launched their clothing brand, they made a daring move– launching wholesale, retail, and online, pretty much at the same time.&nbsp; Investors said it was outdated, maybe even doomed.</p><p>But that contrarian bet helped grow Faherty ... Show More
1h 13m
Nov 2024
Ep 39 - Resilience, Growth & Life Lessons | Chris Brown
<p>Today, I am thrilled to be joined by a truly inspiring guest, Chris Brown. As the former Global Retail Manager at Ted Baker, Chris has played a pivotal role in shaping the success of one of the world’s most iconic fashion brands. His expertise in retail strategy, brand develop ... Show More
33m 40s
Dec 2024
The 1% Mindset: Success through Focus, Team Building, and Marketing Mastery [REPOST] | Andy Elliott | EP 51
<p>Andy Elliot advocates for achieving top-tier status in one's industry by focusing on mastery in a singular area rather than diversifying efforts. Throughout the conversation, there is a recurring emphasis on the significance of constant self-improvement, resilient mindsets, an ... Show More
45m 39s
Dec 2023
The creator-based commercial strategy
<div>Creators are building brands, businesses, and loyal communities faster than the largest brands in the world. This is undoubtedly one of the most important trends of our lifetime, with vast implications for the future of marketing. Mark Schaefer and Sara Wilson team up to dis ... Show More
34m 24s