EP75: Calling all of our beauty gurus! You do not want to miss this episode. Please join me in my latest episode, where I welcome Eva Alexandridis, the co-founder of the esteemed skincare line 111Skin. In Eva’s inspiring journey to success, she shares what it was like growing up in communist Bulgaria to eventually co-founding a surgically-inspired skincare line in the USA with her husband, Dr. Yannis. This episode covers the unique aspects of 111Skin products, the challenges of starting a beauty brand and debunking beauty myths.
Eva delves into how she started her company and how you, too, can start an empire. She emphasizes the importance of passion, noting that starting a beauty brand requires genuine dedication and a full-time commitment. She stresses the importance of thinking about the consumer and creating products that enhance their lives.
We are uncovering many secrets in this episode. Eva’s daily skincare routine, her hiring process at 111Skin, valuable insights into the beauty industry, the benefits of Cryogenics, and tips for entrepreneurs who want to make their mark. If you are interested in success, the beauty industry, and how to be a skincare baddie, then tune in.
Episode highlights
Eva’s upbringing in communist Bulgaria
Realizing what life has to offer
Eva moving to the USA
How Eva met her husband
Establishing 111Skin
How 111Skin products are different
Mask technology
The early days of 111Skin
Influencers starting beauty brands
Debunking beauty myths
Eva’s skincare routine
Balancing your skin with an essence
Eva’s daily routine
Cryogenics
Qualities that 111Skin looks for when hiring
Advice for Eva’s younger self
Timestamps:
2:00- 8:00 | Eva’s upbringing in communist Bulgaria
8:00- 11:00 | Moving to the USA
11:00- 17:10 | Eva meets her husband
17:10- 20:45 | The conception of the 111 Skin brand
20:45- 27:15 | Creating the products for 111 Skin
27:15- 31:45 | Challenges, setbacks, and advice for starting a beauty brand
31:45- 36:40 | Debunking beauty myths and advice for the best results
36:40- 39:30 | Eva’s daily routine
39:30- 47:30 | Burning questions for Eva
CONNECT WITH EVA:
https://www.instagram.com/eva111skin/
https://www.instagram.com/111skin/
CONNECT WITH KOKO:
https://www.instagram.com/kokobeaute/
https://www.tiktok.com/@kokobeaute