logo
episode-header-image
Nov 5
49m 38s

From Ears to Eyes: How Video Is Reshapin...

Heather Osgood
About this episode
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Matt Drengler, Head of Partnerships at Podscribe, to explore one of the hottest questions in the industry today: how video is changing podcast advertising. Together, they unpack what the data says about video ad performance versus traditional audio-only campaigns, how en ... Show More
Up next
Nov 19
Where Influencer Meets Audio
This week, host Heather Osgood sits down with Steve Rock, a leader in the influencer and creator marketing space, for a conversation that bridges two worlds advertisers often treat as separate: podcasting and influencer marketing. With deep experience across both industries, Stev ... Show More
46m 49s
Oct 22
Driving Innovation in Podcast Advertising with Greg Glenday of Acast
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Greg Glenday, CEO of Acast, the world's largest independent podcast company. These two industry experts talk about growth, monetization and expansion, and how podcasts are leading the charge i ... Show More
34m 39s
Oct 15
The Problem with Category-Based Ad Buying
In this episode of The Podcast Advertising Playbook, host Heather Osgood shares why choosing shows by category isn't the best advertising strategy, and what to do instead. In this episode, you will hear: Why choosing shows by category often falls short How shows within the same c ... Show More
14m 21s
Recommended Episodes
Dec 2024
The Real Reason You’re Not Creating Content (And How to Fix It)
<p>In this episode of the podcast, I dive deep into the barriers that stop most people from producing content and explore strategies to overcome them. From addressing insecurities about copying others to prioritizing social media, this conversation offers actionable insights for ... Show More
28m 11s
Apr 2025
From Burnout to Breakthrough: How Iteration Revealed My True Business Purpose
In Episode 233 of The Business Development Podcast, Kelly Kennedy takes us on a powerful behind-the-scenes journey through the evolution of Capital Business Development. What began as a fractional business development service has, through years of iteration, transformed into a pu ... Show More
29m 52s
Jan 2025
Chris Williamson | The Power of Building Influence, Authenticity, & Connection
<p>Hey everyone, thanks for listening! Today, we’re bringing you a throwback episode featuring my conversation with Chris Williamson, host of the <em>Modern Wisdom</em> podcast. In this episode, we dive into the game-changing strategies to win at social media. Together, we break ... Show More
1h 48m
Dec 2024
How Beehiiv Uses ‘Drop Marketing’ To Create Buzz
Ever wondered how Beehive managed to make a splash with their audio newsletter drop? Kipp and Kieran dive into the world of 'drop marketing' and detail the steps Beehiiv took to create monumental buzz. This is a look-back at their conversation with Alex Lieberman (Morning Brew co ... Show More
9m 15s
Feb 2025
Episode 328: BTS of Building A Multi-Million Dollar Brand, Leaders Who Do The Work... WIN!!!
<p>On this episode of the <em>Women Inspiring Women</em> podcast, Melanie Mitro shares her personal journey of entrepreneurship, diving into the mindset shifts required to start over, the challenges of scaling a business, and the strategies that truly make a difference. </p><p>Sh ... Show More
33m 27s
Dec 2024
Sustainable Business Success
Welcome to another insightful episode of Accelerate Your Business Growth! Today, our host Diane Helbig sits down with Dr. Ian Brook, CEO and founder of Rhodes Smith Consulting, to delve into the essence of intentional transformation in the business world. In this episode, Ian hig ... Show More
41m 37s
Jul 2025
Why That Worked #28: John Mark McMillan—How to Make Promotion a Part of the Creative Process
<p>Exciting news, Hero Makers! We're sharing a new episode of <em>Why That Worked – Presented by StoryBrand.AI,</em> with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those ins ... Show More
45m 8s
Sep 2023
DBE 0138: How to Monetize Your Podcast and Build an Engaged Community with Kacia Ghetmiri
In this episode of the Digital Business Evolution podcast, Jess is joined by the amazing Kacia Ghetmiri! Get ready for a juicy episode all about tactical ways to engage with your community, why quitting is not a bad thing, and monetizing your podcast. Kacia explores how to effect ... Show More
1h 12m
May 2025
Episode 769: Digital CEO Weekly Win: A Voice Actor Turns His Passion Into a 6-Figure Business & Grows His Revenue +177% Doing What He LOVES in a SMALL Niche - Paul Schmidt's BBD Success Story
<p dir="ltr">Each day this week we've been highlighting Business By Design members who are doing incredible things in their businesses, and today is no exception! Jenni sits down with Paul Schmidt, a voice actor turned Digital CEO, as he pulls back the curtain and shares the big ... Show More
58m 2s
Oct 2024
How To Launch One of The Worlds Top Podcasts w/Jordan Harbinger
Jordan Harbinger, a long-time podcaster often recognized as one of the early influencers in the podcasting world, shares his experiences and insights from over a decade in the industry. He talks about the evolution of his podcasting journey, highlighting the importance of adaptin ... Show More
24m 5s